geeking out – YAHOO! logo creative team investigation

Today I was inspired by Marissa Mayer’s newest Tumblr post with candid thoughts on how she was involved in the logo design and her love for Illustrator. My opinion the 30 logos in 30 days was simply a PR marketing stunt to create buzz around the logo launch rather than poll and gather insight for the official design. The new logo was introduced live on their website late 9/4/13.

Marissa goes on to tell us in her post that they spent a weekend designing the logo. “We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. ” read more

Did they order pizza Saturday night? Did Marissa make eggs Sunday morning or bring in Breakfast Burritos from Taco Bell? Was it a brilliant discussion listening to jazz music or a messy music blaring ideation session with PBR and junk food.


Who was there?

Marissa starts with giving credit to Bob Stohrer, who is the SVP, Brand Creative at Yahoo! He has only been there 8 months so it seems like someone who may have a working past with Marissa. He has the writing background so I could see him being the one that concepted “old school” on the chalk or white board. Bob may even inspired the intern to come up with the CAD-like architecture edge inspiration. Did I mention he used to work at Virgin? This picture proves he did, sitting with Richard Branson talking strategy as his cover page on Facebook. Will Marissa make the cut one day as the coverpage icon? [She would be my FB coverpage]Capture_talkwhands_Bob

Second on the team, we have our copywriter, the SVP counter part Mr. Marc DeBartolomeis, VP, Creative Director – Brand at Yahoo! Marc joined 7 months ago, so obviously Bob needed a wing man to go with his mad writing skills. They worked together back in their NFL days and Virgin Mobile. Marc had left and worked for the Madison Square garden where he drove MSG Entertainment’s creative and brand. Want to be his Facebook friend?
The designer is Ruslan Khaydarov who is the Visual Designer at Yahoo! Marissa referred to him as “Russ Khaydarov”. Nothing showed up with the name search or with Russell. So I wonder if there will be a spelling error with him being nicknamed Rus (with 1 s). Rus has the background of being at Razorfish and has a Bachelor degree in Graphic Design from Drexel in Philadelphia. Want to learn more? Check out his Pinterest account or of course friend him on Facebook [I bet you won’t get a response].
Then there was an intern. He comes the Big Apple as Yahoo!’s summer intern from ITP a Master program through NYU. With the name Max Ma you know he must be brilliant and he is actually from Beijing, with a portfolio that Senior Art Directors would drool over. Max is on Twitter and wasn’t afraid to check-in and show his friends and colleagues where he was working. If you notice, he even says “I will come back”. Will he back with a hired-on position?Capture_internFoursquare
Marissa gives credit to the video to Max “Here’s a fun video (created by our amazing intern Max) that animates the design notes:”
Lets watch it again together.
Now, I’m not going to get into my opinion on the Yahoo! new logo, because frankly whatever Marissa goes with I will support and I respect their design vision. It makes sense to redesign after 18 years and it seems like the perfect opportunity for her to shine some positive light on change while the team is working hard on some secretive programming and product launches.
What did we learn today? Within every job, it will influence the future teams and jobs you will have later on in your career. I’m sure if you would have asked Rob and Marc back in their NFL days if they ever would want to re-design the Yahoo! logo, they would have laughed that one up. Yeah- right!
Also get a really cool internship, practice your video animation skills and you could be on the Yahoo! team one day. Or just aim for your favorite agency, brand or product.
Yahoo! is currently looking for a Media intern and a lot more. Apply Now, or just click and dream.
Stay whimsical, yet sophisticated, modern and fresh, with a nod to your history.

Content and information was based on Tumblr post by Marissa, that I read on 9/5/13. The search on the team names were made by Google (sorry Yahoo!) and were just assumptions and public profiles. Nothing was alternated or confirmed by the resources. 

God. Family. Yahoo!

I have been trying to publish a post about this particular CEO for months now. For some reason I had never heard of her but I find myself doing research, listening to conferences and news spots she has been in… I think I have found another successful woman to admire. Yahoo!

The Numbers and Facts
Marissa Ann Mayer is the current president and CEO of Yahoo!. Previously, she was a long-time executive and key spokesperson for Google. from Wikipedia


Born: May 30, 1975 (age 37), Wausau
Height: 5′ 8″
Spouse: Zachary Bogue (married 2009)
Siblings: Mason Mayer
Education: Stanford University (1999), Stanford University (1997), Wausau West High School (1993)
Children: Macallister Bogue

After having her son, she was back at work in 2 weeks! 

Marissa’s most recent interview was done by FORTUNE Magazine and there Marissa gets candid about the fact on how important product designing is and talks about growing-up being a Packer fan. (well sort of on the Packer fan part).

Marissa says the the #1 Factor on a great place to work and why she loves working at YAHOO! is the people.

She is also changing the performance factor at YAHOO! having quarterly goals that are published in the company’s directory. They are all measurable as well which is important she stresses.

To get people focused, she says that she asks employees a lot of what are they trying to achieve? The culture is to raise your hand, with their new iPhone 5’s that the entire YAHOO! company was given.

Surprises after starting at YAHOO! Marissa thought the job would be hard and then the baby would be even harder. SURPRISE! The Job is fun! The baby is easy!?


Tweeted picture via @MarissaMayer “One month old – Macallister and me heading to YaBoo, the children’s Halloween party at @Yahoo! “

Prioritizing. Prioritizing. Staying internally focused. Is how Marissa does it.

Being from Wisconsin she quoted Vince Lombardi a few times and went on to say the line that sticks out to me, “God. Family. Yahoo! In that order.”


Marissa Mayer FORTUNE Magazine’s The Most Powerful Women interview

You can view the full interview on Fortune’s’s website. [Via Fortune]

Now, after that I found a video from 2006 that shows Marissa talking at her college.

—Marissa’s 2006 advise?

Market myself.

Share everything you can.

Play and surround with really smart people.

Get overwhelmed. Taking a chance when your not ready is good.


Are you convinced yet that Marissa could be someone you would admire too? Maybe not like me though, because I have already planned my wedding at the age of 35, I’m having a baby boy in my late 30’s because my career is what matters. Google you hiring? I also am glad I have my 1st degree of 3 done…

The reality is Marissa was really good at Math and Science, while I actually was good at Math in the early High School days, enjoyed Science (not the frog part) but my Art classes and Marketing passion became my calling and true passion.


How awesome would it have been to say your the 7th hire of  GOOGLE? One can only hope that you may be sitting somewhere that is so much fun like Marissa keeps telling us. Set goals to be a CEO who gets to focus on culture and mobile product design you could get paid base salary of $1 million dollars, with a grand potential total of $129 million. Nicely done Marissa and look forward to the bright future of YAHOO! 

Keep finding yourself and setting goals readers. I know, I will be.

Can I get a YAHOO!?


You never know. It could be me one day…