Last night, there was whiskey, 20-second videos, bowls of pop-corn, Jimmy John subs, cold beer and lots of networking and laughs being held at Martin Williams, one of the top advertising agencies in Minneapolis. Having the idea that people could submit a 20-second spot focusing on 2 Gingers Whiskey, seemed a bit out there. But there were 23 submissions by 19 people and it was very entertaining!
There were over 100 people from college students through seasoned creative directors, web designers, artists and more from local agencies and beyond.
One of the highlights for me of the night was seeing Kieran, the founder of 2 Gingers Whiskey walking around the room full of people and serving at the bar his famous Big Ginger drinks sold at his one-time owned local pubs.
How did the video contest go?
Winners were announced and given a signed bottle of the whiskey and even all 19 people that entered got a bottle of 2 Gingers which was very cool. (I still need mine because some started to get opened at the bar).
Enjoy my submission, that I filmed on my iPhone at Coopers through the Super8 app and then edited in iMovie.
Kieran there again inspired me! But I guess I forgot actual video producers were allowed to submit too. Wow there was some great works, stay tuned M|W is going to have all reels live to enjoy.
Another Ad2 event planned. Executed. And was successful!
Challenges included the task of monitoring the agency doors and guests entering the building and elevators after it locks. It seems to always be a task to get key passes, have volunteers rotate through the night to let the guests up the elevators and to be fair and considerate to everyone’s time. Needless to say some volunteers stepped-up and owned the tasks, while lesson learned a volunteer list must be made before the event with rotating times and have one committeemen member in-charge. It doesn’t work having it be me anymore.
The bar line got long and awkward for a while, so moving the beer to the right and having people just try until the 2 Gingers was gone helped. The Martin Williams case-study was downstairs so to get people downstairs took longer, but of course a wrangler announcement helped the cause. Word of the wise, make sure to have your speaker want to speak and that he owns the presentation. If they are passionate about the work within it, it will show. Also keep it short, 10-15 minutes is great… because it will lead to 30 easily. Did I mention we like puppies, demonstrations and humor?
Calling all photographers! Need some explousure? How about just want to be able to come to Ad2 events for FREE and be able to meet lots of people? Please let me know, my photographer talent have become big-timers, so again, last night no professional photographer in sight, so those are my iPhone and Diptic creations.
How will we ever top this one next month?
Stay close to all Ad2 events online. Meet you soon.
your mn design gal