Stay connected

I still write handwritten notes, cards and thank yous—I don’t see this ageless tradition going away. But Instagram, Snapchat, Facebook, Facebook IM, Twitter… these are my main social apps at this moment and it becomes harder write a letter when these apps are so handy. I use each app in very different ways to target the audience that makes most sense depending on the content I want to share.

fingerstouch_connected

photo from internet—unknown site

Think about this—we are all content managers every day of our lives. That cute random photo moment of the cuddly baby, the cute heels you decided to sport in the middle of the winter, Justin Timberlake’s newest music video via YouTube, a new job—that you can finally tell your closest friends about. This is all content.

Who should see this? Who needs to know first? Who do you NOT want to see it?
Who can see this and make you famous? (Ok that one may be just me)

My sister is in Manhattan Beach, California and my brother is in Charleston, North Carolina. Both my parents were not on Facebook 4 years ago until my brother was set off to the Air Force… Now both my parents are active on Snapchat and I get messages from them more than I do my 13-year old cousin.

The reason for this, is simply being able to stay connected. It doesn’t matter if it’s a postcard in the mail, a emoticon over text message, a random moment during the day through a Snapchat or a sunset picture posted on Instagram.

Instagram_sunset_andmoreMy Dad just asked me again this weekend if SnapChat was on the iPad—my 75-year old Grandma would love this app to be kept in the loop.

I try to keep up with the updates and share with followers, friends and yes even my parents and grandparents, because technology is ever-changing. Snapchat’s latest update is adding Emoji’s to their address book / friend list. Learn more via Mashable.

Also last week, emoji keyboard was changed with iOS 8.3 update that includes skin tones of some faces. Learn more via Apple themselves.

iphone6-ios8-messages-emoji-skintone-selector

Pick the right channels to spread your content—remember a good handwritten letter or note is still the best to share that update too.

Always thinking with her iPhone 6 Plus in hand,

MN Design Gal

My cousins who are SnapChat and more social savvy then ever before.

 

OLSON, Best Buy and #Trends – Oh my!

Being on the go is something I am very used to putting many things on my plate including volunteering for nonprofits, keeping up with the digital and creative trends and currently looking for a JOB all while trying to maintain some sort of personal life-family-friends and maintain and grow my network. The average MN gal right?
In just 1 week, I had participated and learned about 3 totally different topics in 3 totally different locations. Let me share.

OLSON: Ford Center: Ryan Murray Photo

Ryan Murray Photo: Ad 2 Olson

Starting off with the last Ad 2 agency event of the season! The Ad 2 Programs event I have planned and dreamed about for the MSP community for a while. It was at OLSON in their new space at the newly remodeled Ford Center Building in Minneapolis. 260+ pre-registered attendees making it the most pre-registered and attended Ad 2, Ad Fed event thus far (not counting the SHOW folks). The hands-on tour given by OLSON employee volunteers started the night off was a great way to greet guests entering on the 10th floor. Then moving to the 9th where there was much to taste and drink and of course people to network with. The agency has the 7,8,9 and 10, while 6th they share but have a fabulous photo studio in. Christina Clawson, Senior Brand Manager at OLSON, and I had known each other for handful of years and been planning this event for almost 3. Knowing the space would be a great way to bring the Advertising community in to enjoy, learn and explore.
Interactive Director and Vice President Paul Ratzky got to share some great influential case studies that have paved OLSON to be one of the top agency’s.

OLSON: Ad 2 : Ryan Murray Photo

OLSON : Ad 2 Ryan Murray Photo

OLSON Speaking : Photo by Heather Rudloff

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Full House I snapped after giving opening announcements.

A unique piece of this event was the portfolio reviews that were going on for anyone that had signed-up ahead of time where 6 OLSON creative were giving one-on-one reviews for 15 minutes. This is another way Ad 2 has put the plug into education and also being different within our programs. Thanks Olson!

I announced to the 200+ guests about our 1st Place National Award that American Advertising Federation had rewarded Ad 2 with for the 2011-12 Programs. It was another way to create awareness of the National partnership with have with AAF and Ad 2.

The night ended up a quick clean-up by a few savvy volunteers including creative director and past Internship hirer Randall Herrera, then over for a few celebratory drinks next door at Darby’s. Cheers to a successful night!

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@mndesigngal Instagram

The weekend of Easter had approached and I found myself with 1200+ ultra-cool-geeks including developers, programmers, designers and IT influentials at the minne*bar conference at the Best Buy Headquarters. I arrived early to make sure to get my trendy t-shirt and began the day with a presentation on fundraising in Minnesota. It gave me insight on Angel funding, crowd funding and start-up funding in general. Also advice such as, “sell to your family but never sell the control of your company to them”, (at least not right away).

Above is a @mndesigngal Instagram from the day

What's Your Why

I then moved to a segment on “What’s Your WHY?” which involved reflecting on oneself’s track through childhood goals to current job’s and the combining of them. Also a super great topic of why culture creates a sustainable competitive advantage.
A past Apple employee spoke about working on the same team as Steve Jobs and even asked us the question “When did the first iPhone come out?” —- Do you know? 2007! It’s strange because you think it’s like 2001 or something, but that is what is so great about technology, we ask why then there is change and innovation happens.

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Can you Read This?

Can you read this? I can. So strange how our mind works even online now.

I then met Drew Fleck who presented a segment on Expanding your Entrepreneurial Social Capital. He hit it home for me on this topic; not only learning more about location and the diversity of groups but taking it to the next level in evolving one’s network. I ended up having lunch with Drew and got to learn even more one on one.

The Day wasn’t even half over yet after those 3 sessions! What was pretty ironic was being at Best Buy then just a few days later… Brian Dunn CEO of Best Buy resigns. It has nothing to do with me I swear.

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Then the week wrapped-up with an amazing Ad Fed breakfast speaker from JWT New York, Ann Mack. She shared with nearly sold-out event, the Top 10 Trends for 2012. She did stress that trends can be shaped, and that these were from her perspective.

Here are my brief notes and the exciting TOP 10:

1. Navigating the New Normal
Smaller Scales… such as 50cent bubblegum and affordable clothling from high-end designers

2. Live a Little
Without giving up a lot.

3. Generation Go
Redefining what success is. (Was she talking to me directly here?)

4. The Rise of the Shared Value
Drivers: Opportunities in growth can be found in problems of needs.

5. Food as the new Eco-Issue
Fans of the part-time diets, “Meatless Mondays”, Vegan until 6pm etc.
Chipotle commercial— who has seen it?

6. Marriage Optional
60% of Bachelor degrees are Women. The new thought of test-driving a marriage for two years. (For real) More marketing is being done to the single woman.

7. Reengineering Randomness
People don’t want to be told- they want to discover.
Brands such as : Livingsocial “infuse the new”, daily lives, Lollihop and pop-up stores.

8. Screened InteractionsTweets Touch screens have been tapping into our lives slowly… ATM’s to… Bus stops, retail stores and more.

9. Celebrating Aging
Marketers need to look at the life-stage rather then the age of the consumer.
You have the right to be young at any age.

10. Objectifying Objects
CDs, Cash, a book… don’t need them anymore but something about holding it can be a status symbol.
Vinyl records seen a 41% increase in sales over last year!

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What can I say? A busy gal likes to keep a busy mind. Can’t believe I had to put these 3 very large and influential events into one post. But this gal is busy, and I will continue to write in 12 PT for you like I have promised.

Your MN Design Gal and so much more!
Tricia

Instagram follower

Creative Branding @ #SXSW

How many time have you said to yourself “why didn’t I think of that?

SXSW just finished up this week, which hosted some of the most creative brands, social people and more. Business Insider (which I read weekly) inspired me by their post 10 Creative Startup Promotions at SXSW.

I had to highlight a few of my favorites I saw from friends and colleagues tweets over the weekend.

Hootsuite
What: The Owl mobile was out and there were Owl-Sightings all over instagram and Twitter this weekend.
Why: The Owl was a hoot! Did anyone ride inside that though? That is the real question.

American Express
What: Hosted the Amex Sync Show with Jay-Z (#JAYZsyncshow), featuring a live demo of the new Twitter hashtag promotion Amex launched last week that enables card members to save when they tweet customized hashtags for a group of launch partners.
Why: American Express has put its money where its mouth is when cozying up to tech companies. In addition to Twitter, it has entered into significant partnerships with Facebook and Foursquare in the past year.

Real-life example of the #JAYZsyncshow.

#JAYZsyncshowKraft
What: Kraft is applying the wisdom that the way to the heart is through the stomach by hosting Oreo-branded ice cream socials. Kraft Mobile, an interactive experience, will feature a mac-and-cheese truck, games, Wi-Fi hotspots and charging stations.
Why: Mr. Bough’s SXSW plan is to “connect with developers, entrepreneurs and startups.” And frankly just have some really good hang-over-food. Saw many pictures of the mac and cheese mobile.

FedEx
What:
Loosing power? Plug-in at people wearing chargers!
Why:
FedEx is trying to come back from the boring brand to something that is hip and shows their users that they care and get it. Why not? This was for sure one of my favorite ideas. I had to ask Brittany “Was he hot?”

Nike
What:
NikeFuel Lot, which seemed from the many pictures through instagram and on twitter it was just a really cool light display? Not attending the SXSW, I couldn’t tell you what the sound was like or how strong the drinks were.
Why: Nike had to find somewhere they would have their logo in a simplistic way right?

Me Like!

Overall the #SXSW feed was entertaining all weekend, and it made me very jealous of the colleagues that were out there learning and experiencing these brands. Just another reason for me to be with a brand that needs a networker, educator, like me representing them at South By Southwest and taking notes to expand our clients and get their brand in the middle of the action. Maybe not at SXSW but taking that and pushing the envelope at the local conferences and conventions that always need some re-inventing creativity.

Visit SXSW.com to learn more overall on the conference. Three highlights for the conference website for me were:
Start-up Village
(One of my favorite categories that make an entrepreneurial like me smile.)
Interactive Parties (Your invited to all?!)
Also did you see you can make your own conference schedule? Thank you! How many times have you been to a conference and have to circle and mark-up your print-out?

This concludes my #SXSW wrap-up on the creative promotions by some brands that stood out in my mind; along with some things that I look forward to when attend my first interactive conference. I’m actually heading to Austin in June for the National American Advertising Federation conference representing Ad 2 Minneapolis and social media; but I don’t think they will touch the experience from this past week. Or maybe it has to do with Austin, Texas and I can’t wait to find out!

Enjoy Conference-Season,
mn design gal

AdAge.com Top Brand Article