Nonprofits — The BrandLab, cheers you September 6th?

nonprofit organization (NPO) is an organization that uses surplus revenues to achieve its goals rather than distributing them as profit or dividends.

Nonprofits have always been part of my life in some way, and I have to share about one I have known and become very passion about The BrandLab. It really hits home to me because I remember being in Junior High and itching to be able to learn more about advertising, marketing and campaigns. Can you imagine having an internship in High School at Martin Williams, Carmichael Lynch or Olson? This nonprofit makes that dream happen- even more awarding it’s for Multicultural students. I’m happy to say that I have participated in a speed networking event and are volunteering for the up and coming event that is raising funds for them on September 6 held at advertising agency Carmichael Lynch. Register now and see you there.

Learn more about The BrandLab and see why they won for Multiethnic Student Programs, the outstanding Mosaic award given by The American Advertising Federation (AAF).

This is only the start for this nonprofit.

See you at the event! Bring friends, coworkers and cheers you there! 

Your PRO-NONPROFIT MN Design Gal

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OLSON, Best Buy and #Trends – Oh my!

Being on the go is something I am very used to putting many things on my plate including volunteering for nonprofits, keeping up with the digital and creative trends and currently looking for a JOB all while trying to maintain some sort of personal life-family-friends and maintain and grow my network. The average MN gal right?
In just 1 week, I had participated and learned about 3 totally different topics in 3 totally different locations. Let me share.

OLSON: Ford Center: Ryan Murray Photo

Ryan Murray Photo: Ad 2 Olson

Starting off with the last Ad 2 agency event of the season! The Ad 2 Programs event I have planned and dreamed about for the MSP community for a while. It was at OLSON in their new space at the newly remodeled Ford Center Building in Minneapolis. 260+ pre-registered attendees making it the most pre-registered and attended Ad 2, Ad Fed event thus far (not counting the SHOW folks). The hands-on tour given by OLSON employee volunteers started the night off was a great way to greet guests entering on the 10th floor. Then moving to the 9th where there was much to taste and drink and of course people to network with. The agency has the 7,8,9 and 10, while 6th they share but have a fabulous photo studio in. Christina Clawson, Senior Brand Manager at OLSON, and I had known each other for handful of years and been planning this event for almost 3. Knowing the space would be a great way to bring the Advertising community in to enjoy, learn and explore.
Interactive Director and Vice President Paul Ratzky got to share some great influential case studies that have paved OLSON to be one of the top agency’s.

OLSON: Ad 2 : Ryan Murray Photo

OLSON : Ad 2 Ryan Murray Photo

OLSON Speaking : Photo by Heather Rudloff

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Full House I snapped after giving opening announcements.

A unique piece of this event was the portfolio reviews that were going on for anyone that had signed-up ahead of time where 6 OLSON creative were giving one-on-one reviews for 15 minutes. This is another way Ad 2 has put the plug into education and also being different within our programs. Thanks Olson!

I announced to the 200+ guests about our 1st Place National Award that American Advertising Federation had rewarded Ad 2 with for the 2011-12 Programs. It was another way to create awareness of the National partnership with have with AAF and Ad 2.

The night ended up a quick clean-up by a few savvy volunteers including creative director and past Internship hirer Randall Herrera, then over for a few celebratory drinks next door at Darby’s. Cheers to a successful night!

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@mndesigngal Instagram

The weekend of Easter had approached and I found myself with 1200+ ultra-cool-geeks including developers, programmers, designers and IT influentials at the minne*bar conference at the Best Buy Headquarters. I arrived early to make sure to get my trendy t-shirt and began the day with a presentation on fundraising in Minnesota. It gave me insight on Angel funding, crowd funding and start-up funding in general. Also advice such as, “sell to your family but never sell the control of your company to them”, (at least not right away).

Above is a @mndesigngal Instagram from the day

What's Your Why

I then moved to a segment on “What’s Your WHY?” which involved reflecting on oneself’s track through childhood goals to current job’s and the combining of them. Also a super great topic of why culture creates a sustainable competitive advantage.
A past Apple employee spoke about working on the same team as Steve Jobs and even asked us the question “When did the first iPhone come out?” —- Do you know? 2007! It’s strange because you think it’s like 2001 or something, but that is what is so great about technology, we ask why then there is change and innovation happens.

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Can you Read This?

Can you read this? I can. So strange how our mind works even online now.

I then met Drew Fleck who presented a segment on Expanding your Entrepreneurial Social Capital. He hit it home for me on this topic; not only learning more about location and the diversity of groups but taking it to the next level in evolving one’s network. I ended up having lunch with Drew and got to learn even more one on one.

The Day wasn’t even half over yet after those 3 sessions! What was pretty ironic was being at Best Buy then just a few days later… Brian Dunn CEO of Best Buy resigns. It has nothing to do with me I swear.

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Then the week wrapped-up with an amazing Ad Fed breakfast speaker from JWT New York, Ann Mack. She shared with nearly sold-out event, the Top 10 Trends for 2012. She did stress that trends can be shaped, and that these were from her perspective.

Here are my brief notes and the exciting TOP 10:

1. Navigating the New Normal
Smaller Scales… such as 50cent bubblegum and affordable clothling from high-end designers

2. Live a Little
Without giving up a lot.

3. Generation Go
Redefining what success is. (Was she talking to me directly here?)

4. The Rise of the Shared Value
Drivers: Opportunities in growth can be found in problems of needs.

5. Food as the new Eco-Issue
Fans of the part-time diets, “Meatless Mondays”, Vegan until 6pm etc.
Chipotle commercial— who has seen it?

6. Marriage Optional
60% of Bachelor degrees are Women. The new thought of test-driving a marriage for two years. (For real) More marketing is being done to the single woman.

7. Reengineering Randomness
People don’t want to be told- they want to discover.
Brands such as : Livingsocial “infuse the new”, daily lives, Lollihop and pop-up stores.

8. Screened InteractionsTweets Touch screens have been tapping into our lives slowly… ATM’s to… Bus stops, retail stores and more.

9. Celebrating Aging
Marketers need to look at the life-stage rather then the age of the consumer.
You have the right to be young at any age.

10. Objectifying Objects
CDs, Cash, a book… don’t need them anymore but something about holding it can be a status symbol.
Vinyl records seen a 41% increase in sales over last year!

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What can I say? A busy gal likes to keep a busy mind. Can’t believe I had to put these 3 very large and influential events into one post. But this gal is busy, and I will continue to write in 12 PT for you like I have promised.

Your MN Design Gal and so much more!
Tricia

Instagram follower

Winner-Winner! Chicken-Dinner!

This weekend I had the pleasure to announce through National Ad 2 Social Media and to my Ad Fed and Ad 2 colleagues that Ad 2 Minneapolis Won 1st Place Progams from the National American Advertising Federation.

ClubAchievementWinners2012

This award goes back to representing your Ad 2 club nationally and getting to compare notes and compete with other talented clubs on Club Operations, Education, Membership and more. Programs is something that Minneapolis has seemed to stand-out in the crowd with over the years. Our themes are always different and we always come up with something new each time to keep reinventing the concept of Advertising and Career Education in our very own local community. We like to network, after work it’s nice to have an adult beverage or cold drink and if we can take away something that involves an agency showing us what they did in a case study, or the newest software they are using to edit video or even a role or discipline you never thought about becoming- then Ad 2 has accomplished what we have set out to do!

AD 2 Programs Image by Tricia

Our winning submissions for the 2012 1st Place Programs included the required 3 events and 1 special program, began with Drive Thru event held in October 2011. The record-breaking-attendee Campbell Mithun event whom people are still talking about that was in November 2011. Martin Williams event held January 2012 where 2 Gingers Whiskey and a 20-second video contest clearly stands out in the crowd. Then finally, the annual pub crawl which was held in May 2011 on LynLake known as Rock the Yacht.

Individually these events stood out to Allie Eide and I while choosing for the submissions in January 2012, because they were all very diverse, yet had this special theme and quality about them we liked.

Ad 2 continues to grow and each event keeps out doing the other. The agencies and talented businesses locally keep stepping-up to show us what they can show the ad community and the committees that run the events are getting more passionate and stronger.

It’s hard to imagine how it used to be back when I would be planning events solely for about 30-50 people and it was before the hash-tags where enabled for events. Now our venues on average need to hold 150 and we are continuing to channel new groups through social media! Thanks to the individuals that help the events before become a success over the years. It not only are the talented volunteers that are active in the committees and events now, but the ones that I worked with back in 2008, 2009 and 2010. Each one of us have different career paths leading us to finding a job, starting our 60-hour work weeks or even being laid-off. Work-life-volunteer-balance is crucial and it has brought many different people in my life. This next generation volunteer group will continue to exceed expectations and I have faith in the on-going leadership involved with Ad 2.

I’m happy to share this 1st Place Programs honor with all of you!

Ad2_Pub_Crawl_2012

Stay tuned for a few more rocking events to finish off my last few months as your Ad 2 President and Programs Director. OLSON will be hosting the Thursday, April 5th event and this one will be one for the books. Register today! Then the final HOORAY of the 2011-2012 Program year will be the  OlympiAD² Pub Crawl, so put May 17th on the calendar and register before you forget.

Thanks again for reading and participating with our nonprofit organization. This MN Design Gal won’t be going away, the party planning, ideas, innovation and leadership lives in my blood.

Congrats again to Ad 2 Minneapolis!

Now what’s for dinner- Chicken?
Your Ad 2 President – Tricia Severson

Continue to read and learn more about Tricia on her blog 12 PT fine print.