The Wedding Invites

Some little girls dream of their wedding dress and the flowers while this bride-to-be has been dreaming of her letterpress self-designed invites since she was 12! My letterpress dream came true with the help of Kim from Vandalia Street Press.

Kim rocked her press skills on her 1956 Heidleberg Windmill. This was a referral of referral of a referral (for real). Thanks to Gina Nacey from Adventure Creative Group in St Cloud and Mary from Bruno Press for leading me to Kim.

The planning began one sunny afternoon. As you can see from our tabletop instagram, we meant business.

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The color had to be right. The PMS was 485 and we added some transparency and yellow to it to tone it down to ensure it wasn’t a “red” but a watermelon.

The paper I chose was a Pearl White Crane letterpress paper at 220 weight. I actually ended up buying the envelopes online at Amazon because I needed that side open in the same Crane stock and the local paper store only sold it in hundreds and I needed only 40.

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Very excited as we loaded the plates on the press after the final tests. Did you know that simple text outlined PDF’s make the letterpress plates?

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Thumbs-up for even the groom showing up to participate with this experience. He was the one asking the main questions too. Who knew?!

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Have the professionals cut your invites too. Better then loosing the tip of your finger to your rusty exact knife from college. 20130605-164019.jpg

Invites are sent! What a relief!
It truly was a dream of mine, but feels good to have them out of my hands and into our bestest friends and closest family. The stamps were bought months ago and the coral and white tropical flowers were saved between the others to pull out the tropical theme and oranges and corals.

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TIP:
Stay away from printing the main invites yourself, between the overall printer maintenance, color correction and ink replacement nightmares and additional stress just let the experts do it. You can stick to making your own mini jars of M&M’s and shopping on Etsy.

The main event:

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Copper letterpress plates mounted on wood from Owasso Graphics in Michigan. My design was just outlined and exported to a PDF to make these exact size plates for the press. I paid $20 more for the Copper because Magnesium just wasn’t as cool with the coloring and aging of the metal.

This will be a forever keepsake displayed in my office. Plus the groom’s favorite metal is Copper (wires though).

DSC02276 DSC02303 DSC02304 DSC02307 DSC02313 The Save Our Dates were sent out in April and were just the start to the branding of the wedding. They were printed digitally by Printer Mike Oslund from Daily Printing locally in Minneapolis.DSC02321 To help stay focused with the wedding brand. I created this 1-sheet style guide that outlines the colors, fonts and imagery.

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[design plug] I’m happy to help personalize your day because everyone deserves a one-of-a-kind invite experience. Remember invites can be printed online (scary but true) on a traditional off-set printer or even-handed-off to your local guy. Letterpress was just my little dream.

Bride-To-Be and Your MN Design Gal

Questions? Ideation? Email me.

My work here is done! Wait- we have wedding day materials now to do...

My work here is done! Wait- we have wedding day materials now to do…

Did You Receive Your May Day Basket?

May Day is today, the 1st of May and it comes around every year. I can remember as a kid, my lovely mom Candee would make little May Day baskets and we would take them to neighbors. We would ring their doorbell and smile and/or leave it on their doorstep. It was a strange little tradition, but always put a smile on people’s faces and my mom especially loved getting a little crafty with us kids.

Well, welcome to 2012 and not only are little kids not suppose to ring door bells and run away or take candy from strangers, but who has the time to do this kind gesture?

Today, I delivered 31,038 May Day Flower Baskets. The baskets were super cute with white daisies and bright Spring flowers to cheer up strangers, neighbors and friends.

Ok, this was all done online, the social clubhouse Facebook to be exact. Social media has taken away the hand written notes, cards and birthday messages and replaced it with a post on your wall. (Sometimes that written note from Grandma is literally written on your Facebook wall, including the indents and a love you Grams.)

This cyber May Day basket concept came after talking with my mom about the May Day post for her work’s Facebook page. She reminded me to write something like “Hooray for May Day!” or “Happy May 1! May Day is here!” I took that suggestion to the next level making a hands-on sharing opportunity to increase brand awareness for Cedar Floral Design Studio and increase their likes.

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The tricky part with posting a picture on someone’s wall as a Page is some have altered their settings so you can’t do so. Most cases the local businesses I wanted to deliver to had the front door wide open for me to ding-dong.

The businesses included with their page and number of Likes:
Chamber of Commerce in Owatonna : 218 Likes
Owatonna People’s Press : 358 Likes
Owatonna Library : 574 Likes
Steele County Free Fair : 3,102 Likes
Old Town Bagels : 370 Likes

The most robust business was a company that had started in Owatonna with over 25,000+ Likes, Josten’s. This one may have a lot of likes, but the odds of having them do a shout-out like down the street business Hair-i-Tage with 603 Likes, is pretty low.

Hair-i-tage Shoutout

The timing of the deliveries was at 4pm and Cedar Floral Design Studio was at 9 Likes total for their page. Within 3 hours they were at 16 Likes. (Not quite what you may be thinking with the amount of deliveries, but makes sense for the level of awareness this brand has and the factor of region.)

Cedar Floral Design Studio Facebook

Most of the page viewers may be night reviewers, but the page owners most likely would have been online during the day and not delivering at 10am may have effected the May Day activity slightly.

The design of the May Day basket was also taken into consideration. If you see the original that is pictured above you clearly see the “From Your Friends then the logo”, but some page owners but get scared with the branding so it is designed to look like a cheerful May basket without the branding. When someone clicks on it to see further though, they will see the logo and then also most importantly my tagging to the Cedar Floral Design Studio page itself. That is what is most important, is to get that user to go on my page and LIKE and possibly get engaged with my content.

This idea is just one of the many that I have to execute in my social media designing career. Stay tuned for the summary on results later this week and also for more of this MN design gal’s social thinking.

May you have a great rest of your May Day!

your flower delivery gal