Nonprofits — The BrandLab, cheers you September 6th?

nonprofit organization (NPO) is an organization that uses surplus revenues to achieve its goals rather than distributing them as profit or dividends.

Nonprofits have always been part of my life in some way, and I have to share about one I have known and become very passion about The BrandLab. It really hits home to me because I remember being in Junior High and itching to be able to learn more about advertising, marketing and campaigns. Can you imagine having an internship in High School at Martin Williams, Carmichael Lynch or Olson? This nonprofit makes that dream happen- even more awarding it’s for Multicultural students. I’m happy to say that I have participated in a speed networking event and are volunteering for the up and coming event that is raising funds for them on September 6 held at advertising agency Carmichael Lynch. Register now and see you there.

Learn more about The BrandLab and see why they won for Multiethnic Student Programs, the outstanding Mosaic award given by The American Advertising Federation (AAF).

This is only the start for this nonprofit.

See you at the event! Bring friends, coworkers and cheers you there! 

Your PRO-NONPROFIT MN Design Gal

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Winner-Winner! Chicken-Dinner!

This weekend I had the pleasure to announce through National Ad 2 Social Media and to my Ad Fed and Ad 2 colleagues that Ad 2 Minneapolis Won 1st Place Progams from the National American Advertising Federation.

ClubAchievementWinners2012

This award goes back to representing your Ad 2 club nationally and getting to compare notes and compete with other talented clubs on Club Operations, Education, Membership and more. Programs is something that Minneapolis has seemed to stand-out in the crowd with over the years. Our themes are always different and we always come up with something new each time to keep reinventing the concept of Advertising and Career Education in our very own local community. We like to network, after work it’s nice to have an adult beverage or cold drink and if we can take away something that involves an agency showing us what they did in a case study, or the newest software they are using to edit video or even a role or discipline you never thought about becoming- then Ad 2 has accomplished what we have set out to do!

AD 2 Programs Image by Tricia

Our winning submissions for the 2012 1st Place Programs included the required 3 events and 1 special program, began with Drive Thru event held in October 2011. The record-breaking-attendee Campbell Mithun event whom people are still talking about that was in November 2011. Martin Williams event held January 2012 where 2 Gingers Whiskey and a 20-second video contest clearly stands out in the crowd. Then finally, the annual pub crawl which was held in May 2011 on LynLake known as Rock the Yacht.

Individually these events stood out to Allie Eide and I while choosing for the submissions in January 2012, because they were all very diverse, yet had this special theme and quality about them we liked.

Ad 2 continues to grow and each event keeps out doing the other. The agencies and talented businesses locally keep stepping-up to show us what they can show the ad community and the committees that run the events are getting more passionate and stronger.

It’s hard to imagine how it used to be back when I would be planning events solely for about 30-50 people and it was before the hash-tags where enabled for events. Now our venues on average need to hold 150 and we are continuing to channel new groups through social media! Thanks to the individuals that help the events before become a success over the years. It not only are the talented volunteers that are active in the committees and events now, but the ones that I worked with back in 2008, 2009 and 2010. Each one of us have different career paths leading us to finding a job, starting our 60-hour work weeks or even being laid-off. Work-life-volunteer-balance is crucial and it has brought many different people in my life. This next generation volunteer group will continue to exceed expectations and I have faith in the on-going leadership involved with Ad 2.

I’m happy to share this 1st Place Programs honor with all of you!

Ad2_Pub_Crawl_2012

Stay tuned for a few more rocking events to finish off my last few months as your Ad 2 President and Programs Director. OLSON will be hosting the Thursday, April 5th event and this one will be one for the books. Register today! Then the final HOORAY of the 2011-2012 Program year will be the  OlympiAD² Pub Crawl, so put May 17th on the calendar and register before you forget.

Thanks again for reading and participating with our nonprofit organization. This MN Design Gal won’t be going away, the party planning, ideas, innovation and leadership lives in my blood.

Congrats again to Ad 2 Minneapolis!

Now what’s for dinner- Chicken?
Your Ad 2 President – Tricia Severson

Continue to read and learn more about Tricia on her blog 12 PT fine print.

2 Thumbs-up for 2 Gingers

Last night, there was whiskey, 20-second videos, bowls of pop-corn, Jimmy John subs, cold beer and lots of networking and laughs being held at Martin Williams, one of the top advertising agencies in Minneapolis. Having the idea that people could submit a 20-second spot focusing on 2 Gingers Whiskey, seemed a bit out there. But there were 23 submissions by 19 people and it was very entertaining!

There were over 100 people from college students through seasoned creative directors, web designers, artists and more from local agencies and beyond.

One of the highlights for me of the night was seeing Kieran, the founder of 2 Gingers Whiskey walking around the room full of people and serving at the bar his famous Big Ginger drinks sold at his one-time owned local pubs.

How did the video contest go?
Winners were announced and given a signed bottle of the whiskey and even all 19 people that entered got a bottle of 2 Gingers which was very cool. (I still need mine because some started to get opened at the bar).

Enjoy my submission, that I filmed on my iPhone at Coopers through the Super8 app and then edited in iMovie.

Kieran there again inspired me! But I guess I forgot actual video producers were allowed to submit too. Wow there was some great works, stay tuned M|W is going to have all reels live to enjoy.

Another Ad2 event planned. Executed. And was successful!

Challenges included the task of monitoring the agency doors and guests entering the building and elevators after it locks. It seems to always be a task to get key passes, have volunteers rotate through the night to let the guests up the elevators and to be fair and considerate to everyone’s time. Needless to say some volunteers stepped-up and owned the tasks, while lesson learned a volunteer list must be made before the event with rotating times and have one committeemen member in-charge. It doesn’t work having it be me anymore.

New Ad2 Signs that I produced and printed to talk about history and quick facts. #love

The bar line got long and awkward for a while, so moving the beer to the right and having people just try until the 2 Gingers was gone helped. The Martin Williams case-study was downstairs so to get people downstairs took longer, but of course a wrangler announcement helped the cause. Word of the wise, make sure to have your speaker want to speak and that he owns the presentation. If they are passionate about the work within it, it will show. Also keep it short, 10-15 minutes is great… because it will lead to 30 easily. Did I mention we like puppies, demonstrations and humor?

Calling all photographers! Need some explousure? How about just want to be able to come to Ad2 events for FREE and be able to meet lots of people? Please let me know, my photographer talent have become big-timers, so again, last night no professional photographer in sight, so those are my iPhone and Diptic creations.

2 thumbs-up for the event hosted by M|W!

How will we ever top this one next month?

Stay close to all Ad2 events online. Meet you soon.

your mn design gal