Today I was inspired by Marissa Mayer’s newest Tumblr post with candid thoughts on how she was involved in the logo design and her love for Illustrator. My opinion the 30 logos in 30 days was simply a PR marketing stunt to create buzz around the logo launch rather than poll and gather insight for the official design. The new logo was introduced live on their website late 9/4/13.
Marissa goes on to tell us in her post that they spent a weekend designing the logo. “We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. ” read more
Did they order pizza Saturday night? Did Marissa make eggs Sunday morning or bring in Breakfast Burritos from Taco Bell? Was it a brilliant discussion listening to jazz music or a messy music blaring ideation session with PBR and junk food.
Who was there?
Marissa starts with giving credit to Bob Stohrer, who is the SVP, Brand Creative at Yahoo! He has only been there 8 months so it seems like someone who may have a working past with Marissa. He has the writing background so I could see him being the one that concepted “old school” on the chalk or white board. Bob may even inspired the intern to come up with the CAD-like architecture edge inspiration. Did I mention he used to work at Virgin? This picture proves he did, sitting with Richard Branson talking strategy as his cover page on Facebook. Will Marissa make the cut one day as the coverpage icon? [She would be my FB coverpage]
Also get a really cool internship, practice your video animation skills and you could be on the Yahoo! team one day. Or just aim for your favorite agency, brand or product.
Content and information was based on Tumblr post by Marissa, that I read on 9/5/13. The search on the team names were made by Google (sorry Yahoo!) and were just assumptions and public profiles. Nothing was alternated or confirmed by the resources.