May Flowers…

Moving through the Spring cleaning motions: weed-picking, branch-busting, deck-staining, closet organizing—thoughts of selling your home come right before Summer. This being my second Spring and soon to be Summer in my home, I can tell why people may get the itch when the buds start to grow to sell!

spring flowers on hawthorne spring flowers on hawthorne 2









People’s reasons for selling and then buying again are numerous, but they mostly relate to life transitions and changing needs.

Top 5 reasons for selling right now:

1. Want to be in a different neighborhood (40%)
2. Need a home with different features (28%)
3. Need a bigger home (22%)
4. Want location with better weather, views, and/or lifestyle (19%)
5. Need to lower cost of living (17%)

blooms blooms2








Enjoying our Spring Snow Crab Apple Blooming Tree early May!

I don’t think I will be able to throw the sign in the front yard quite yet—I just got my kitchen the way I have wanted… (also stay tuned for that photo-filled blog post)

Remember to stop and smell the tulips, buds (or roses), 
Tricia jo 






 reports. Original source.


Nacho Mama

Mother’s Day is Sunday, May 13. That means your mom, any new mothers, (including three of my best gal pals and their 3 sons) should be celebrated all the way up to those hip-old Grannies, (my Nanny Carole and Nanny Joan of course).

my mom on the lake

My Mom Candee with her daughters Trina (My younger sisters) and Me

To follow-up on my May Day Basket social post for the Cedar Floral Design Studio. By the way, did you LIKE them yet? They are at 32 Likes just 5 days after delivering the May Day baskets to total of 12 local businesses resulting in a possible 32,000+ impressions.
The Like stat is a bit lower than what I had expected, but for a small locally owned flower shop this is very good. Lets face it, I’m not working on a National brand right? Now that we have hit past 30 Likes, Facebook activates the insights panel. That means one can now get all nerdy with the insights, impressions and amount of reach including an analyse of the demographic that is currently Liking the page. Waiting at least 1 week to generate the insights works best, and even 1 month is even better.

Facebook Live Comments So remember your MaMa on Sunday, a new Mother (whom could even be your wife) or that is a friend or family member and to share the love with not only flowers (from Cedar Floral Design Studio) but to make them feel special and thank them for their hard-work and love.

nacho mama,
your mn design gal 

Not a Mother- they aren't mine

Steve and Kael (3 weeks old), Caden (6 mos old) not my kids- my best friend’s boys.

Did You Receive Your May Day Basket?

May Day is today, the 1st of May and it comes around every year. I can remember as a kid, my lovely mom Candee would make little May Day baskets and we would take them to neighbors. We would ring their doorbell and smile and/or leave it on their doorstep. It was a strange little tradition, but always put a smile on people’s faces and my mom especially loved getting a little crafty with us kids.

Well, welcome to 2012 and not only are little kids not suppose to ring door bells and run away or take candy from strangers, but who has the time to do this kind gesture?

Today, I delivered 31,038 May Day Flower Baskets. The baskets were super cute with white daisies and bright Spring flowers to cheer up strangers, neighbors and friends.

Ok, this was all done online, the social clubhouse Facebook to be exact. Social media has taken away the hand written notes, cards and birthday messages and replaced it with a post on your wall. (Sometimes that written note from Grandma is literally written on your Facebook wall, including the indents and a love you Grams.)

This cyber May Day basket concept came after talking with my mom about the May Day post for her work’s Facebook page. She reminded me to write something like “Hooray for May Day!” or “Happy May 1! May Day is here!” I took that suggestion to the next level making a hands-on sharing opportunity to increase brand awareness for Cedar Floral Design Studio and increase their likes.


The tricky part with posting a picture on someone’s wall as a Page is some have altered their settings so you can’t do so. Most cases the local businesses I wanted to deliver to had the front door wide open for me to ding-dong.

The businesses included with their page and number of Likes:
Chamber of Commerce in Owatonna : 218 Likes
Owatonna People’s Press : 358 Likes
Owatonna Library : 574 Likes
Steele County Free Fair : 3,102 Likes
Old Town Bagels : 370 Likes

The most robust business was a company that had started in Owatonna with over 25,000+ Likes, Josten’s. This one may have a lot of likes, but the odds of having them do a shout-out like down the street business Hair-i-Tage with 603 Likes, is pretty low.

Hair-i-tage Shoutout

The timing of the deliveries was at 4pm and Cedar Floral Design Studio was at 9 Likes total for their page. Within 3 hours they were at 16 Likes. (Not quite what you may be thinking with the amount of deliveries, but makes sense for the level of awareness this brand has and the factor of region.)

Cedar Floral Design Studio Facebook

Most of the page viewers may be night reviewers, but the page owners most likely would have been online during the day and not delivering at 10am may have effected the May Day activity slightly.

The design of the May Day basket was also taken into consideration. If you see the original that is pictured above you clearly see the “From Your Friends then the logo”, but some page owners but get scared with the branding so it is designed to look like a cheerful May basket without the branding. When someone clicks on it to see further though, they will see the logo and then also most importantly my tagging to the Cedar Floral Design Studio page itself. That is what is most important, is to get that user to go on my page and LIKE and possibly get engaged with my content.

This idea is just one of the many that I have to execute in my social media designing career. Stay tuned for the summary on results later this week and also for more of this MN design gal’s social thinking.

May you have a great rest of your May Day!

your flower delivery gal

Be my Valentine? (maybe next year)

Yesterday was of course, Valentine’s Day. You didn’t know? Between all the flower picture uploads on facebook and those mushy tweets it was hard not to notice.
With my Valentine out of town, I thought why not spend Valentine’s Day evening with 30 talented Miami Ad Students! I was asked to present months ago for their Industry Heros Tuesdays.

My presentation was to focus on Ad 2 and networking overall. I opened the presentation with my stats from my 12 PT Fine Print blog which I felt gave them a sense that I am just like them.
What I found is that only half used Linkedin. I tried to stress the importance of messaging people with personal invitations on where you met them.

One point was that creatives make time for coffee. I also gave a personal story of buying a coffee for someone being late for a coffee-meet-up. That someone was Meghan Wilker from Clockwork, a outstanding digital website firm. Geek Girls, actually ended up doing a Podcast shout-out to me on this particular coffee action. The students at Miami Ad chimed in to say that they knew her from speaking to them and Megan had brought up the same tale of the coffee tweet! Megan didn’t name me personally, but it was the exact same story. Love it!

Of course I included some Valentine-inspired humor with cute puppy pictures throughout my presentation. Also I went into my views on the difference between Linkedin, Twitter and Facebook audiences. It always seems to surprise me how people think linking their twitter account directly to Linkedin is a good idea. Be select on what you give your network to read through the Linkedin outlet. It’s one thing if they follow you directly and see it through Tweet. It’s another to be in a professional environment seeing tweets about your recent stops to Sex World, what you ate at your Friday buzz lunch, or how that person at work sits next to you and sings Spice Girl songs.

Educating the students about the many networking groups other than Ad Fed /Ad 2 was important to me. And then being able to take questions directly about Ad 2 and what the Student Ad Summit really is to the 29 out of 30 students that had never attended. Their preconception of the event linked it directly to the U of M, so I made sure they knew it had nothing to do with that school directly purely a location thing.

After the 15-minute presentation, questions started and it ended perfectly with no time to spare for my hour lecture. About half of the students came up to me after to shake my hand and asked for a business card. A handful also mentioned how my presentation and chat should be a class they take at school. They said no one had ever come in and talked about simple stuff as follow-up, how to talk to someone in an networking environment, why stalking someone you want to work could be a bad idea and more.

How many puppies did I show throughout my presentation? Five. And @Airreck was the winner! He later tweeted his puppy picture.

Even though my experience didn’t involve any roses handed out to me or nice glass of vino, I felt a high after leaving the school. I think that it takes a lot of drive to present to the unknown in a volunteer setting.

My true Valentine was out of town but he managed to surprise me with a flower delivery to work, which included a balloon and pretty wild flower bouquet. I few tweets went out to @ShopBachmans on the poor balloon and roses that seemed to be wilting already. Stay tuned for a follow-up blog post on their social media and customer service. (I really don’t mean to complain, I’m very thankful, but I know he spent probably 100 bones.) Bachman’s reply tweet said to email customer service and provided an address. The next day, within 2 hours of my email I had a personal call to my cell phone. They are scheduled to deliver a new set of flowers in 3 days since they were not to satisfaction. They blamed the balloon sadness on a new delivery guy. #greatcustomerservice

364 days until the next V-day guys and gals.

your mn design gal