Breakfast with John Jarvis

The expectations of listening to John Jarvis present at the morning Advertising Federation program, was set pretty high for myself. I had heard the name many times in the Minneapolis advertising community and wasn’t quite sure where he was going to go with the Ad Fed Breakfast title of “Mad Men to Math Men”.

On Thursday AM, John opened his very candid presentation question-style having a poser as his “alter ego” asking him questions about his life and career. The poser was fellow Creative Amy Van Ert (yes a woman’s voice) from the The Lacek Group, which it was an entertaining touch.

John Jarvis show and tell

John began his presentation answering the questions of “Why Advertising?”, while commending his experience being on the MN Daily newspaper team where he got to be creative director and learn a lot at a very young age. John said it was easier to find his first job then his second job, which I think many people in any advertising career can relate to.

John quoted Don Draper and even showcased literally 3-martini’s as a presentation slide because he was part of the era, and even though he may not have been drinking them he was around the talented advertising executives that did.

He went on to talk about how important Account Executives are and that many times his career it would be up to them to sell the works and the decisions that were made by them reflected many campaigns and awards he later on went on to receive.

John winning Minneapolis’ Best in Show award was a great memory he shared earlier in his career and he went on to continue to receive many more including a special one at Martin|Williams for the American Surplus Store (which he joked about trying to go to NYC to get an award that they did free work for). His creative advertising work moved throughout the presentation and I continued to notice the cleaver headlines and perfect key-lining techniques (there wasn’t computers in some cases back then, but production of film and letterpress).

John moved on to campaigns that paved the way in his career such as Kemp’s “It’s the Cows” and Duggan’s with the hypnotizing billboard.

John Jarvis Show and Tell

John mentioned many fellow creatives throughout his story such as Ken Lynch and Jeff Jones. I will have to google these guys a bit more to learn their amazing stories too.

Colle+McVoy (John put the + in the logo and took away the &) being the instigator to move the team down to Hennepin Ave from Bloomington and the reason why the creative work started to speak for itself. After being laid-off there and being true to the fact that “business is business”, he continued to show his work including a historical Dunwoody – swearing radio campaign – along with the Ely April Fools spoof that literally put Ely back on the map.

John Jarvis is now at a place where he is the Chief Creative officer and Managing Partner, Ogilvy & Mather speciality Loyalty Marketing agency, The Lacek Group. There he is paving the way with this agency’s very important part of the puzzle, DATA.

It was an honor to have been able to meet John Jarvis and I was pleasantly surprised on The Lacek Group following he had brought when him Thursday morning with over 20 supporters there in attendance. I look forward to the opportunity to learn more about John and to work with him first-hand at the Lacek Group. He truly seems like a stand-out, genuine, hard-working ad guy.

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[Insert Your Name] Advertising Summit

Instagram by @mnfutureadgal, sitting front row at 8:10 AM on Friday 3/2/12

Some of my followers may have heard of it before, but the Student Advertising Summit was held Friday, March 2. The day actually originated in the mid-90’s called “Career Day” for students to come and learn about internships and jobs in the advertising and marketing field. In 2005, the day re-branded into Student Advertising Summit and now is called “SAS” if you’re in the right in-groups. The day continues to grow and break records for attendees reaching over 300 this year. Along with the important Sponsorship participation in the advertising community is only growing.

The SAS DayThe day started with opening announcements, which I had to try to settle the group down from being too rowdy of course. Sarah Heininger and Andrea Styczinski are the co-directors of the SAS event also helped start the day off. These two talented women have been part of the planning for a few years being interns and then volunteer leaders. It took a few weeks of convening them that they can take on the director role, but now after one year under their belt I bet they feel invincible!

Some of the Team SAS!The tweets directly to me started after my opening speech which my opening really wasn’t anything fancy other than being real about networking; also making sure the attendees knew how important it was that they took the time to come to the U of M campus today. They were here for a reason and that was apparent.

"Tell Better Stories" Christopher Owens

"Tell Better Stories" Christopher Owens the keynote speaker at lunch. He opened with a Kardashian joke. So YES he was entertaining, real and simply incredible.

Throughout the day, the hellos and interest in Ad 2 came in through the booth that we had set-up next to Colle + McVoy sponsor table. Allie, Zach and I got to talk to potential members and also just the population on questions. The numbers aren’t in yet, but I bet we signed-up over 10 new members at a $30 student-only rate.
Ad2_table_Allie_TriciaI worked throughout the morning to later find out that the team needed me to be part of the round-table discussions that give attendees some candid time with industry leaders. Sitting at a creative table, I found that every group of about 10-15 were interested in agency stories, how to show-off their creative portfolio and what jobs to apply for. I was very real with them showing them my iPad and making sure they knew to have an online website, Behance or Cargo. I shared a few personal stories about interviewing and presumptions on appearance.

highlight reel 1The questions also came in about internships and I make sure they knew to pick their Top 5 agencies/marketing/businesses and to go after it! My internship was not even posted, I approached the company because one day I wanted to move to San Diego and that company had a location there. Half-way through the interview Randall (Now a Creative Director at OLSON) says to me, “What are you here interviewing for again?”

I’m a believer of business cards and leave-be-hinds. I don’t care if advice from others tell you not to use them; the cards that do surface somewhere are worth something. I can remember a time after graduation when I send postcards to hundreds of contacts in the mail and still remember when Amanda Brinkman (at the time, head of UHG Carrot and past Ad 2 President) told me personally that her secretary gave it to her and said “Wow, this looks really cool.” I also caught people hanging them up in their office as art. Or how many times do I get a call or email and it starts, “I saw your card and was wondering your still looking or could do any freelance.” Be creative. Be you.

Bemidji State University

Only Bemidji State Student! (I'm a '06 Alum) He was representing so proud of him! (Plug-in his name when find his business card on my desk)

After 2 hours of consistency chatting and answering questions around an oval table, I moved on to doing a few portfolio reviews. (Meanwhile internet became terribly slow at and I tried to send-off a few client changes; I had to brush off my bandwidth frustrations very quickly). The portfolio reviews instantly gave me a flashback to 2006 when I had my portfolio class and the recommendations that your teachers tell you that are “agency real-life” can frankly be a real-life industry joke. The main thing I had to remember is let the presenter shine and help them remember and highlight their strengths and also minus a few weaknesses within their portfolio– then give some true criticism including telling a guy that his hat had some heavy lint on it. (Helpful fashion hints always) I ended-up giving one of the girls a hug after because she did so well and I could feel her nervousness.

The day ended with a happy hour at the good ol’ Library Bar where all the U of M students go to get drunk for $2 drinks and $1 shots. The basement was packed and the tension was relaxed while a few students still had resumes in hand that I loved seeing.

The day wouldn’t have been complete without my volunteers Allie Eide and Zach Zutler helping with the Ad 2 table, whom were 1st year SAS attendees last year and now are part of the Ad 2 board! Jay Larson and his fabulous photographer and genuine energy. I have to say, that when it comes to events and having the right guy you must be patient and truly care about the cause and Jay does. I think I have known him for 3-4 years now… and we met at AIGA events back when I networked 4 of the 5 nights of the week!

Shout-out to the entire Student Advertising Summit Team because I have to say, this will go in history that first time any group ever attempted to get a real-life flash-mob together!

Also BIG THANKS to all my friends, colleagues and mentors that were part of the day that I didn’t get to talk to or see them present. So happy to see familiar faces and it wasn’t unnoticed!

I hope to still participate with the summit throughout my career and also become a spotlight speaker to enhance the diversity for the years to come. I have so many topics and ideas that I must be able to execute them.

Did you insert your own name into the summit title of my blog? Because at any age, or point in your career you can attend. It’s a great to have a day to step-back and learn, think about the future and remember why you got into Advertising in the first place.

High-Fives to all the participates and attendees! Hope to see you at next Ad 2 event to chat-it-up!

Tricia

talkingwithmyhands

Talking with my hands like my mother.

{Stop back for I will be adding more photos throughout the next week.}