#32under32 Award

What is 32 Under 32?

In every industry, there are those who push beyond what’s asked of them in the hopes of disrupting the status quo. These are the early risers and late-nighters. The after-work hustlers and the opportunity seekers. In the advertising and marketing industry, we call these people ambitious and recognize them as being one of the 32 Under 32. This elite award recognizes 32 up-and-coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age. – AdFed MN

On June 26, I accepted this award among talented advertising colleagues and fellow savvy marketers, designers, copy writers, digital directors and more.

Why the age 32?

Ad 2 members have to be 32 and under for the lower membership rate, basically it goes back to Ad 2 National rules. There also is a local MPLS magazine called thirty two that was an original sponsor in 2013.

IMG_5777 IMG_5780

 

acceptingmyaward my husband Steve

With my husband Steve moments after receiving the award.

Below are the highlights from my acceptance speech that I preformed in my bathroom, by myself, later that night.

Thank you for the opportunity to be among these incredibly talented people. Some of you have hired me in this room, others of you we have volunteered together for years or just hours, we have played together at the uptown bars and later on in our careers some of you will want to hire me and I will want to hire you.

I sincerely am not here without the American Advertising Federation and Ad Fed MN organization. Too many times we take it for granted the volunteers, the ideas and the execution of these events. I would like to thank Anna Sanders for her idea on this 2 years ago and this year being the 2nd annual event for #32under32. [insert applause] I also want to thank past Ad Fed and Ad 2 Presidents and current board members and volunteers, photographers and social community managers I recruited a few years back because without event marketing there wouldn’t be any attendees to come to these events and all the volunteers and bartenders just stare at each other.

I’m accepting working as a volunteer and past Ad 2 President will always be part of my life because you learn so much more shit when your not getting paid for it, it’s just less apparent. [insert laughs and claps]

mystery poster design 32 under 32

Even though no one knows who nominates them, I knew one for sure in this room. So I thank Cathleen for her time and on-going support in my young advertising career, you are an incredible entrepreneur and talented business woman.

I also want to thank Steve. My husband and supporter of my crazy creative thinking, late-nights on my Mac researching and executing ideas that I’m not getting paid for. [insert laughs] I am lucky to have a tech savvy man who also understands that I will always be in this crazy design & advertising world.

Also want to thank Family and Friends that aren’t here tonight-they are usually always positive and encouraging of my creative talents. Without them I would have probably never made it through presenting for 2 hours my digital design portfolio at BSU and surely would have never handled all those 2nd place call backs. Seriously my family is my rock and I’m excited to see where my career and life keeps taking me while designing this path through life.

Thanks for listening and thanks for not booing me while on stage. See you again soon! Cheers!

[insert applause] exit stage—

your mn design gal – designing her path through life 

mndesigngal

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[Insert Your Name] Advertising Summit

Instagram by @mnfutureadgal, sitting front row at 8:10 AM on Friday 3/2/12

Some of my followers may have heard of it before, but the Student Advertising Summit was held Friday, March 2. The day actually originated in the mid-90’s called “Career Day” for students to come and learn about internships and jobs in the advertising and marketing field. In 2005, the day re-branded into Student Advertising Summit and now is called “SAS” if you’re in the right in-groups. The day continues to grow and break records for attendees reaching over 300 this year. Along with the important Sponsorship participation in the advertising community is only growing.

The SAS DayThe day started with opening announcements, which I had to try to settle the group down from being too rowdy of course. Sarah Heininger and Andrea Styczinski are the co-directors of the SAS event also helped start the day off. These two talented women have been part of the planning for a few years being interns and then volunteer leaders. It took a few weeks of convening them that they can take on the director role, but now after one year under their belt I bet they feel invincible!

Some of the Team SAS!The tweets directly to me started after my opening speech which my opening really wasn’t anything fancy other than being real about networking; also making sure the attendees knew how important it was that they took the time to come to the U of M campus today. They were here for a reason and that was apparent.

"Tell Better Stories" Christopher Owens

"Tell Better Stories" Christopher Owens the keynote speaker at lunch. He opened with a Kardashian joke. So YES he was entertaining, real and simply incredible.

Throughout the day, the hellos and interest in Ad 2 came in through the booth that we had set-up next to Colle + McVoy sponsor table. Allie, Zach and I got to talk to potential members and also just the population on questions. The numbers aren’t in yet, but I bet we signed-up over 10 new members at a $30 student-only rate.
Ad2_table_Allie_TriciaI worked throughout the morning to later find out that the team needed me to be part of the round-table discussions that give attendees some candid time with industry leaders. Sitting at a creative table, I found that every group of about 10-15 were interested in agency stories, how to show-off their creative portfolio and what jobs to apply for. I was very real with them showing them my iPad and making sure they knew to have an online website, Behance or Cargo. I shared a few personal stories about interviewing and presumptions on appearance.

highlight reel 1The questions also came in about internships and I make sure they knew to pick their Top 5 agencies/marketing/businesses and to go after it! My internship was not even posted, I approached the company because one day I wanted to move to San Diego and that company had a location there. Half-way through the interview Randall (Now a Creative Director at OLSON) says to me, “What are you here interviewing for again?”

I’m a believer of business cards and leave-be-hinds. I don’t care if advice from others tell you not to use them; the cards that do surface somewhere are worth something. I can remember a time after graduation when I send postcards to hundreds of contacts in the mail and still remember when Amanda Brinkman (at the time, head of UHG Carrot and past Ad 2 President) told me personally that her secretary gave it to her and said “Wow, this looks really cool.” I also caught people hanging them up in their office as art. Or how many times do I get a call or email and it starts, “I saw your card and was wondering your still looking or could do any freelance.” Be creative. Be you.

Bemidji State University

Only Bemidji State Student! (I'm a '06 Alum) He was representing so proud of him! (Plug-in his name when find his business card on my desk)

After 2 hours of consistency chatting and answering questions around an oval table, I moved on to doing a few portfolio reviews. (Meanwhile internet became terribly slow at and I tried to send-off a few client changes; I had to brush off my bandwidth frustrations very quickly). The portfolio reviews instantly gave me a flashback to 2006 when I had my portfolio class and the recommendations that your teachers tell you that are “agency real-life” can frankly be a real-life industry joke. The main thing I had to remember is let the presenter shine and help them remember and highlight their strengths and also minus a few weaknesses within their portfolio– then give some true criticism including telling a guy that his hat had some heavy lint on it. (Helpful fashion hints always) I ended-up giving one of the girls a hug after because she did so well and I could feel her nervousness.

The day ended with a happy hour at the good ol’ Library Bar where all the U of M students go to get drunk for $2 drinks and $1 shots. The basement was packed and the tension was relaxed while a few students still had resumes in hand that I loved seeing.

The day wouldn’t have been complete without my volunteers Allie Eide and Zach Zutler helping with the Ad 2 table, whom were 1st year SAS attendees last year and now are part of the Ad 2 board! Jay Larson and his fabulous photographer and genuine energy. I have to say, that when it comes to events and having the right guy you must be patient and truly care about the cause and Jay does. I think I have known him for 3-4 years now… and we met at AIGA events back when I networked 4 of the 5 nights of the week!

Shout-out to the entire Student Advertising Summit Team because I have to say, this will go in history that first time any group ever attempted to get a real-life flash-mob together!

Also BIG THANKS to all my friends, colleagues and mentors that were part of the day that I didn’t get to talk to or see them present. So happy to see familiar faces and it wasn’t unnoticed!

I hope to still participate with the summit throughout my career and also become a spotlight speaker to enhance the diversity for the years to come. I have so many topics and ideas that I must be able to execute them.

Did you insert your own name into the summit title of my blog? Because at any age, or point in your career you can attend. It’s a great to have a day to step-back and learn, think about the future and remember why you got into Advertising in the first place.

High-Fives to all the participates and attendees! Hope to see you at next Ad 2 event to chat-it-up!

Tricia

talkingwithmyhands

Talking with my hands like my mother.

{Stop back for I will be adding more photos throughout the next week.}

2 Thumbs-up for 2 Gingers

Last night, there was whiskey, 20-second videos, bowls of pop-corn, Jimmy John subs, cold beer and lots of networking and laughs being held at Martin Williams, one of the top advertising agencies in Minneapolis. Having the idea that people could submit a 20-second spot focusing on 2 Gingers Whiskey, seemed a bit out there. But there were 23 submissions by 19 people and it was very entertaining!

There were over 100 people from college students through seasoned creative directors, web designers, artists and more from local agencies and beyond.

One of the highlights for me of the night was seeing Kieran, the founder of 2 Gingers Whiskey walking around the room full of people and serving at the bar his famous Big Ginger drinks sold at his one-time owned local pubs.

How did the video contest go?
Winners were announced and given a signed bottle of the whiskey and even all 19 people that entered got a bottle of 2 Gingers which was very cool. (I still need mine because some started to get opened at the bar).

Enjoy my submission, that I filmed on my iPhone at Coopers through the Super8 app and then edited in iMovie.

Kieran there again inspired me! But I guess I forgot actual video producers were allowed to submit too. Wow there was some great works, stay tuned M|W is going to have all reels live to enjoy.

Another Ad2 event planned. Executed. And was successful!

Challenges included the task of monitoring the agency doors and guests entering the building and elevators after it locks. It seems to always be a task to get key passes, have volunteers rotate through the night to let the guests up the elevators and to be fair and considerate to everyone’s time. Needless to say some volunteers stepped-up and owned the tasks, while lesson learned a volunteer list must be made before the event with rotating times and have one committeemen member in-charge. It doesn’t work having it be me anymore.

New Ad2 Signs that I produced and printed to talk about history and quick facts. #love

The bar line got long and awkward for a while, so moving the beer to the right and having people just try until the 2 Gingers was gone helped. The Martin Williams case-study was downstairs so to get people downstairs took longer, but of course a wrangler announcement helped the cause. Word of the wise, make sure to have your speaker want to speak and that he owns the presentation. If they are passionate about the work within it, it will show. Also keep it short, 10-15 minutes is great… because it will lead to 30 easily. Did I mention we like puppies, demonstrations and humor?

Calling all photographers! Need some explousure? How about just want to be able to come to Ad2 events for FREE and be able to meet lots of people? Please let me know, my photographer talent have become big-timers, so again, last night no professional photographer in sight, so those are my iPhone and Diptic creations.

2 thumbs-up for the event hosted by M|W!

How will we ever top this one next month?

Stay close to all Ad2 events online. Meet you soon.

your mn design gal

The SHOW must go on.

Friday, 11/11/11 marked my 4th THE SHOW that I have attended since being part of the Minneapolis marketing and advertising community.

District 8 and I from the Ad Fed Executive Board

This year it was held at the famous downtown EPIC, where most of us never go to dance on Friday nights but tend to network there (because the venue seems to love non-profit events over the last years). There is plenty of space, 6 bars, restrooms and a DJ can play with the over-looking VIP balconies that people can escape to.

The theme this year really got my attention “The SHOW Hunt”. The design was created by Infinity Direct, where they really pushed the design, which I respect. Full of humor and even used some “famous” ad agency friends. The theme may have been entertaining but did it cheapen the SHOW’s purpose, which is to honor the talented design and advertising in the MSP community?

I appreciated that The SHOW, used the theme for entertainment value as a guest too, including one of the sponsors having the fireplace hunting theme! Photos were taken of guests with hunting props pushed to facebook. It got CPC Intersect to gain the satisfaction of more facebook fans, but the actual printed picture would have been classic and more enjoyable. They should have hooked-up with a printer sponsor and made that happen. It may have costed a few more trees to come down, but the marketing value would have been worth it. (on my refrigerator for 5 years) #justsaying

Of course, being Ad2 President this year again, I had to step-it-up with some sort of entertainment value for this once a year event. So Ad2 partnered up with our unforgettable sponsor Horizontal Integration where the idea of renting a small bar-inspired shooting game ended up with a huge big screen equipped with a shot-gun and pistol hunting experience. Marketing director Jacqueline, even had her representatives sport hunting gear and neon orange hats and vests. #waycool

Jacqueline and I... did I mention Beef Jerky?

Not only, did the second floor turn into the Ad2 / HI Hunting Cave, but that was a rush to see it come to life! Now the organization, is starting a tradition that Ad2 must have some sort of presence at this 1000 + guest event.

The food was by CRAVE (not sponsored but catered), where I of course was expecting sushi to enjoy, but after asking a few catering ladies, my hopes were shot-down.

There was no speaker. No presenter. No announcement. To be honest, I missed that from past years. (Not the 1st Ave, 2 hour one that played all night).

BEST IN SHOW could have been announced, because half of the people kept asking me and I had no idea when or who… Still dont’ know?

MONO
won best in show.

Did I plan that having the March event there for Ad2? Gosh I’m good.

I thought a 11:11 count-down would have been an unforgettable touch… but clearly it was forgotten because very quickly midnight approached and this gal had to head home to bed!

The next day at 6AM I had a 4 hour drive to the National Mid-Year Ad2 Retreat where my entire Ad2 board members were going to represent the Minneapolis Ad group.

The SHOW. Sad to see Conor Callahan via @CLreps graduating from our Ad Fed / Ad2 board and executive director of the planning of the SHOW, but the planning crown will have to be handed-down to someone else. Who will that be? Can you really out-do this year? An event including huge white ceramic moose heads over looking the design work (that by the way got distorted and cost our nonprofit organization over $1,000 #nice who did that).

Excited to see the path the organization goes and frankly annual event The SHOW.

Overall give this year’s show 8/10.
Having a 5-minute Best in Show and People’s Choice shout-out would have made the night come to life. The work looked fabulous, the food was every-flowing even though I missed the dessert bar. Drink special was nice for the kids even though I stuck to beer and best of the all that Ad2 hunting cave and the PEOPLE made the night great!

Happy Hunting!
Your MN Design Gal