1 word: mono

Many of us have been in Uptown and walk by a really cool looking blue door and wonder what is inside. Some may try to open it thinking it’s a new trendy little shop, other may look inside the window to find nothing but a large black staircase and a really cool tall-person made motorcycle.

Mono_doorLast night, Ad 2 members and friends got to experience mono and what happens behind the blue door.

With over 100 attendees and several walk-ins, this unique agency let us rowdy ad folk come and learn a bit about their work, space and who they really are. The keg was tapped and included Blue Solo cups (duh) and red and white wine along with a variety of after work appetizers, that of course I didn’t get to try. Why is when hosting events you never get to go pee or eat anything? 

mono’s co-founder and owner Michael Hart got everyone’s attention by banging on a beer glass and lead the night away with being genuine, funny and quite charming without trying. Of course I had to bring to their attention after his announcement the very large “Best in Show” award that they won on November 11, 2011 from the Ad Fed advertising awards aka the Addy’s.

There were 5 rooms with different speakers on case studies from Blue Dot to Virgin and the crowds made their way in to listen, question and enjoy.

Anne Mahoney (now Deanovic) and I had been planning this little get together since this summer actually. She wasn’t familiar with how the events went, but she surely nailed it with the casual atmosphere and the challenge of space that could have arrived. The fire alarm was only going off just for a few minutes before the crowd came and luckily no police or escorts needed to arrive.

blue solo cup

Instagram @mndesigngal

The kegs were gone at 7:30; which meant that it surely was a good time had by all.
Being able to come into an agency, approach then with an idea and get them excited about hosting people they don’t know and have it all be taken place in their house, can be a challenge, but once again a thrill and enjoyment. Shout-out help: also from Zach Zutler our Ad 2 membership chair (and a friend of mine who used to tend bar together back in the day) who interned at mono and then was hired!

Another successful event. [Check]

Thanks to Jay Larson and Sunny Chang for having their lens with them. Along with my random twitter friends and members with their #ad2mono tweets and mentions. Ad 2 volunteers Anita, Matt and Tim for ID’ing and being yourselves.

See you at Olson April 5th, this event has been in the making since my first year as Programs Director for Ad 2 back in 2008. (For reals)

Keep networking your little hearts out,

Job leads from last night? Yes. One really good one. Are you reading this? I can start April 9, better yet I can start April 2 and be trained in that first week in April.
Also another surprise visit by a social media manager who I have been talking with and admire, I hear he likes cats though.


[Insert Your Name] Advertising Summit

Instagram by @mnfutureadgal, sitting front row at 8:10 AM on Friday 3/2/12

Some of my followers may have heard of it before, but the Student Advertising Summit was held Friday, March 2. The day actually originated in the mid-90’s called “Career Day” for students to come and learn about internships and jobs in the advertising and marketing field. In 2005, the day re-branded into Student Advertising Summit and now is called “SAS” if you’re in the right in-groups. The day continues to grow and break records for attendees reaching over 300 this year. Along with the important Sponsorship participation in the advertising community is only growing.

The SAS DayThe day started with opening announcements, which I had to try to settle the group down from being too rowdy of course. Sarah Heininger and Andrea Styczinski are the co-directors of the SAS event also helped start the day off. These two talented women have been part of the planning for a few years being interns and then volunteer leaders. It took a few weeks of convening them that they can take on the director role, but now after one year under their belt I bet they feel invincible!

Some of the Team SAS!The tweets directly to me started after my opening speech which my opening really wasn’t anything fancy other than being real about networking; also making sure the attendees knew how important it was that they took the time to come to the U of M campus today. They were here for a reason and that was apparent.

"Tell Better Stories" Christopher Owens

"Tell Better Stories" Christopher Owens the keynote speaker at lunch. He opened with a Kardashian joke. So YES he was entertaining, real and simply incredible.

Throughout the day, the hellos and interest in Ad 2 came in through the booth that we had set-up next to Colle + McVoy sponsor table. Allie, Zach and I got to talk to potential members and also just the population on questions. The numbers aren’t in yet, but I bet we signed-up over 10 new members at a $30 student-only rate.
Ad2_table_Allie_TriciaI worked throughout the morning to later find out that the team needed me to be part of the round-table discussions that give attendees some candid time with industry leaders. Sitting at a creative table, I found that every group of about 10-15 were interested in agency stories, how to show-off their creative portfolio and what jobs to apply for. I was very real with them showing them my iPad and making sure they knew to have an online website, Behance or Cargo. I shared a few personal stories about interviewing and presumptions on appearance.

highlight reel 1The questions also came in about internships and I make sure they knew to pick their Top 5 agencies/marketing/businesses and to go after it! My internship was not even posted, I approached the company because one day I wanted to move to San Diego and that company had a location there. Half-way through the interview Randall (Now a Creative Director at OLSON) says to me, “What are you here interviewing for again?”

I’m a believer of business cards and leave-be-hinds. I don’t care if advice from others tell you not to use them; the cards that do surface somewhere are worth something. I can remember a time after graduation when I send postcards to hundreds of contacts in the mail and still remember when Amanda Brinkman (at the time, head of UHG Carrot and past Ad 2 President) told me personally that her secretary gave it to her and said “Wow, this looks really cool.” I also caught people hanging them up in their office as art. Or how many times do I get a call or email and it starts, “I saw your card and was wondering your still looking or could do any freelance.” Be creative. Be you.

Bemidji State University

Only Bemidji State Student! (I'm a '06 Alum) He was representing so proud of him! (Plug-in his name when find his business card on my desk)

After 2 hours of consistency chatting and answering questions around an oval table, I moved on to doing a few portfolio reviews. (Meanwhile internet became terribly slow at and I tried to send-off a few client changes; I had to brush off my bandwidth frustrations very quickly). The portfolio reviews instantly gave me a flashback to 2006 when I had my portfolio class and the recommendations that your teachers tell you that are “agency real-life” can frankly be a real-life industry joke. The main thing I had to remember is let the presenter shine and help them remember and highlight their strengths and also minus a few weaknesses within their portfolio– then give some true criticism including telling a guy that his hat had some heavy lint on it. (Helpful fashion hints always) I ended-up giving one of the girls a hug after because she did so well and I could feel her nervousness.

The day ended with a happy hour at the good ol’ Library Bar where all the U of M students go to get drunk for $2 drinks and $1 shots. The basement was packed and the tension was relaxed while a few students still had resumes in hand that I loved seeing.

The day wouldn’t have been complete without my volunteers Allie Eide and Zach Zutler helping with the Ad 2 table, whom were 1st year SAS attendees last year and now are part of the Ad 2 board! Jay Larson and his fabulous photographer and genuine energy. I have to say, that when it comes to events and having the right guy you must be patient and truly care about the cause and Jay does. I think I have known him for 3-4 years now… and we met at AIGA events back when I networked 4 of the 5 nights of the week!

Shout-out to the entire Student Advertising Summit Team because I have to say, this will go in history that first time any group ever attempted to get a real-life flash-mob together!

Also BIG THANKS to all my friends, colleagues and mentors that were part of the day that I didn’t get to talk to or see them present. So happy to see familiar faces and it wasn’t unnoticed!

I hope to still participate with the summit throughout my career and also become a spotlight speaker to enhance the diversity for the years to come. I have so many topics and ideas that I must be able to execute them.

Did you insert your own name into the summit title of my blog? Because at any age, or point in your career you can attend. It’s a great to have a day to step-back and learn, think about the future and remember why you got into Advertising in the first place.

High-Fives to all the participates and attendees! Hope to see you at next Ad 2 event to chat-it-up!



Talking with my hands like my mother.

{Stop back for I will be adding more photos throughout the next week.}

Be my Valentine? (maybe next year)

Yesterday was of course, Valentine’s Day. You didn’t know? Between all the flower picture uploads on facebook and those mushy tweets it was hard not to notice.
With my Valentine out of town, I thought why not spend Valentine’s Day evening with 30 talented Miami Ad Students! I was asked to present months ago for their Industry Heros Tuesdays.

My presentation was to focus on Ad 2 and networking overall. I opened the presentation with my stats from my 12 PT Fine Print blog which I felt gave them a sense that I am just like them.
What I found is that only half used Linkedin. I tried to stress the importance of messaging people with personal invitations on where you met them.

One point was that creatives make time for coffee. I also gave a personal story of buying a coffee for someone being late for a coffee-meet-up. That someone was Meghan Wilker from Clockwork, a outstanding digital website firm. Geek Girls, actually ended up doing a Podcast shout-out to me on this particular coffee action. The students at Miami Ad chimed in to say that they knew her from speaking to them and Megan had brought up the same tale of the coffee tweet! Megan didn’t name me personally, but it was the exact same story. Love it!

Of course I included some Valentine-inspired humor with cute puppy pictures throughout my presentation. Also I went into my views on the difference between Linkedin, Twitter and Facebook audiences. It always seems to surprise me how people think linking their twitter account directly to Linkedin is a good idea. Be select on what you give your network to read through the Linkedin outlet. It’s one thing if they follow you directly and see it through Tweet. It’s another to be in a professional environment seeing tweets about your recent stops to Sex World, what you ate at your Friday buzz lunch, or how that person at work sits next to you and sings Spice Girl songs.

Educating the students about the many networking groups other than Ad Fed /Ad 2 was important to me. And then being able to take questions directly about Ad 2 and what the Student Ad Summit really is to the 29 out of 30 students that had never attended. Their preconception of the event linked it directly to the U of M, so I made sure they knew it had nothing to do with that school directly purely a location thing.

After the 15-minute presentation, questions started and it ended perfectly with no time to spare for my hour lecture. About half of the students came up to me after to shake my hand and asked for a business card. A handful also mentioned how my presentation and chat should be a class they take at school. They said no one had ever come in and talked about simple stuff as follow-up, how to talk to someone in an networking environment, why stalking someone you want to work could be a bad idea and more.

How many puppies did I show throughout my presentation? Five. And @Airreck was the winner! He later tweeted his puppy picture.

Even though my experience didn’t involve any roses handed out to me or nice glass of vino, I felt a high after leaving the school. I think that it takes a lot of drive to present to the unknown in a volunteer setting.

My true Valentine was out of town but he managed to surprise me with a flower delivery to work, which included a balloon and pretty wild flower bouquet. I few tweets went out to @ShopBachmans on the poor balloon and roses that seemed to be wilting already. Stay tuned for a follow-up blog post on their social media and customer service. (I really don’t mean to complain, I’m very thankful, but I know he spent probably 100 bones.) Bachman’s reply tweet said to email customer service and provided an address. The next day, within 2 hours of my email I had a personal call to my cell phone. They are scheduled to deliver a new set of flowers in 3 days since they were not to satisfaction. They blamed the balloon sadness on a new delivery guy. #greatcustomerservice

364 days until the next V-day guys and gals.

your mn design gal

2 Thumbs-up for 2 Gingers

Last night, there was whiskey, 20-second videos, bowls of pop-corn, Jimmy John subs, cold beer and lots of networking and laughs being held at Martin Williams, one of the top advertising agencies in Minneapolis. Having the idea that people could submit a 20-second spot focusing on 2 Gingers Whiskey, seemed a bit out there. But there were 23 submissions by 19 people and it was very entertaining!

There were over 100 people from college students through seasoned creative directors, web designers, artists and more from local agencies and beyond.

One of the highlights for me of the night was seeing Kieran, the founder of 2 Gingers Whiskey walking around the room full of people and serving at the bar his famous Big Ginger drinks sold at his one-time owned local pubs.

How did the video contest go?
Winners were announced and given a signed bottle of the whiskey and even all 19 people that entered got a bottle of 2 Gingers which was very cool. (I still need mine because some started to get opened at the bar).

Enjoy my submission, that I filmed on my iPhone at Coopers through the Super8 app and then edited in iMovie.

Kieran there again inspired me! But I guess I forgot actual video producers were allowed to submit too. Wow there was some great works, stay tuned M|W is going to have all reels live to enjoy.

Another Ad2 event planned. Executed. And was successful!

Challenges included the task of monitoring the agency doors and guests entering the building and elevators after it locks. It seems to always be a task to get key passes, have volunteers rotate through the night to let the guests up the elevators and to be fair and considerate to everyone’s time. Needless to say some volunteers stepped-up and owned the tasks, while lesson learned a volunteer list must be made before the event with rotating times and have one committeemen member in-charge. It doesn’t work having it be me anymore.

New Ad2 Signs that I produced and printed to talk about history and quick facts. #love

The bar line got long and awkward for a while, so moving the beer to the right and having people just try until the 2 Gingers was gone helped. The Martin Williams case-study was downstairs so to get people downstairs took longer, but of course a wrangler announcement helped the cause. Word of the wise, make sure to have your speaker want to speak and that he owns the presentation. If they are passionate about the work within it, it will show. Also keep it short, 10-15 minutes is great… because it will lead to 30 easily. Did I mention we like puppies, demonstrations and humor?

Calling all photographers! Need some explousure? How about just want to be able to come to Ad2 events for FREE and be able to meet lots of people? Please let me know, my photographer talent have become big-timers, so again, last night no professional photographer in sight, so those are my iPhone and Diptic creations.

2 thumbs-up for the event hosted by M|W!

How will we ever top this one next month?

Stay close to all Ad2 events online. Meet you soon.

your mn design gal

Holiday-Inspired Never-Board Meeting

Last night, marked my 37th monthly board meeting with the Advertising Federation of Minnesota, affliction with the American Advertising Federation. OK, not sure the exact count but has to be close to that!

To mix-it-up, I volunteered to create some sort of Holiday cheer game. I ended up wrapping over a dozen gifts to celebrate with my fellow board members and friends. The expressions on some of their faces while opening a Slinky, glitter nail filer, tic-tact-toe Cocktail napkins etc was great! Yes, hats and mitten including a Twins scarf had to be worn to open the gifts around the circle as it became this mad-dash game!

I sent this one-sheet to the board with a quick note this morning.
I truly have learned so much, and grown-up since first moving to the cities and volunteering with the Ad2 membership committee, then quickly planning events for almost 3 years. Becoming Ad2 President with little expectations or direction on what to do has truly changed the way I work with volunteers and people in general. Implementing process is key. People want it, and they thrive and act better among it. Finding volunteers that have a passion to give back a little to their community, want to learn and frankly network and be surrounded by other talented people can be challenging. People must want to do something and not feel like they have to do something and their performance shows that.

Looking ahead there are lots of crazy, awesome things happening in Ad2 in twenty-twelve and I am excited to share them with you! Stay close to the online calendar and remember that you will never get anything unless you pay it forward. 

Enjoy the season and #shoutout to my friends and volunteers that have been working so hard and continue to surprise me with their excellent ideas and kindness.

your Ad2 President

Power Lunch

I had the opportunity to tag along for lunch at Campbell Mithun last week. Four raffle winners from the Ad2 hosted event in November [Past Post] won an incredible lunch with disciplines from this leading advertising agency.
Talk about a real Power Lunch having the pleasure to meet with Rachael Marret President and Director of Integrated Client Services, Dick Hurrelbrink President of Compass Point Media, Heath Rudduck the Chief Creative Officer and Steve Wehrenberg the Chief Executive Officer since 2006. With this incredible talent you would think we would have been awkwardly eating our lunch wraps quietly and letting the Presidents lead conversation about war, global studies of advertising and how much they miss type-setting. But the atmosphere was real-discussions on football, outgoing-what they got cooking for the Holidays and very candid and personal-advise on job searching and career paths!

Meeting Steve for the first time, I had done some research on his most recent speaking engagement at Augsburg College and we talked a bit about work/life balance which he takes pride-in. Campbell MIthun has a 70% women working environment and he ensured me that he respects Moms and Father-the-Dads as well. I was interested to learn Steve grew up in Wisconsin and lived there when the Packers went to the Superbowl two years in a row, as did I. But he did say “Go Vikes”.
Rachael, Heath and I got to talk a bit about the Holidays, past work and how much Heath loves working on car advertising. Watch-out CM needs another car client and will for sure do some superhuman advertising!

Rachael and I got to talk about women in advertising and she shared with me some advice about succeeding throughout my career and remembering that one will not receive if one does not ask for something.

Enjoyed learning from Dick the history of Compass Point Media, his background and how he surrounds himself with incredible talent to keep up with the every changing skills of buying media. It isn’t just “Male or Female: repeat“.

The four raffle winners turned out to be 3 energetic U of M students, and a seasoned freelance designer. The power lunch was just what we needed to not only remind us that Campbell MIthun is one of the best agencies but truly their principles are inspiring to learn from first-hand.

Sara Chars, Jaclyn Lien, Tony Rappa, Kevin O'Callaghan your Ad2 raffle event winners.

A few photo-ops before leaving our inspiring lunch break!

Thanks again to Campbell Mithun and Debbie Fischer for the idea of not just handing out over-sized XXL agency-branded T-shirts but putting thought into something different and having us raffle this incredible and true power lunch.
Who’s hungry?

your mn design gal

Most agencies are lucky to have one poinsettia in the lobby this Holiday season. Campbell Mithun has a few… so pretty! They do it right. Merry Christmas!


Just danced a little at my desk watching this clip from THE SHOW on 11/11/11.
I was inside at the event when this was going on, but wish I was out on the street to enjoy this experience LIVE.

LiveFaçade – AdFed The Show Projection Highlight from CPC INTERSECT on Vimeo.

Nicely done. Now, I wonder if they do private Hanukkah-themed parties in apartment living room, because I will book them!

mn design gal

The SHOW must go on.

Friday, 11/11/11 marked my 4th THE SHOW that I have attended since being part of the Minneapolis marketing and advertising community.

District 8 and I from the Ad Fed Executive Board

This year it was held at the famous downtown EPIC, where most of us never go to dance on Friday nights but tend to network there (because the venue seems to love non-profit events over the last years). There is plenty of space, 6 bars, restrooms and a DJ can play with the over-looking VIP balconies that people can escape to.

The theme this year really got my attention “The SHOW Hunt”. The design was created by Infinity Direct, where they really pushed the design, which I respect. Full of humor and even used some “famous” ad agency friends. The theme may have been entertaining but did it cheapen the SHOW’s purpose, which is to honor the talented design and advertising in the MSP community?

I appreciated that The SHOW, used the theme for entertainment value as a guest too, including one of the sponsors having the fireplace hunting theme! Photos were taken of guests with hunting props pushed to facebook. It got CPC Intersect to gain the satisfaction of more facebook fans, but the actual printed picture would have been classic and more enjoyable. They should have hooked-up with a printer sponsor and made that happen. It may have costed a few more trees to come down, but the marketing value would have been worth it. (on my refrigerator for 5 years) #justsaying

Of course, being Ad2 President this year again, I had to step-it-up with some sort of entertainment value for this once a year event. So Ad2 partnered up with our unforgettable sponsor Horizontal Integration where the idea of renting a small bar-inspired shooting game ended up with a huge big screen equipped with a shot-gun and pistol hunting experience. Marketing director Jacqueline, even had her representatives sport hunting gear and neon orange hats and vests. #waycool

Jacqueline and I... did I mention Beef Jerky?

Not only, did the second floor turn into the Ad2 / HI Hunting Cave, but that was a rush to see it come to life! Now the organization, is starting a tradition that Ad2 must have some sort of presence at this 1000 + guest event.

The food was by CRAVE (not sponsored but catered), where I of course was expecting sushi to enjoy, but after asking a few catering ladies, my hopes were shot-down.

There was no speaker. No presenter. No announcement. To be honest, I missed that from past years. (Not the 1st Ave, 2 hour one that played all night).

BEST IN SHOW could have been announced, because half of the people kept asking me and I had no idea when or who… Still dont’ know?

won best in show.

Did I plan that having the March event there for Ad2? Gosh I’m good.

I thought a 11:11 count-down would have been an unforgettable touch… but clearly it was forgotten because very quickly midnight approached and this gal had to head home to bed!

The next day at 6AM I had a 4 hour drive to the National Mid-Year Ad2 Retreat where my entire Ad2 board members were going to represent the Minneapolis Ad group.

The SHOW. Sad to see Conor Callahan via @CLreps graduating from our Ad Fed / Ad2 board and executive director of the planning of the SHOW, but the planning crown will have to be handed-down to someone else. Who will that be? Can you really out-do this year? An event including huge white ceramic moose heads over looking the design work (that by the way got distorted and cost our nonprofit organization over $1,000 #nice who did that).

Excited to see the path the organization goes and frankly annual event The SHOW.

Overall give this year’s show 8/10.
Having a 5-minute Best in Show and People’s Choice shout-out would have made the night come to life. The work looked fabulous, the food was every-flowing even though I missed the dessert bar. Drink special was nice for the kids even though I stuck to beer and best of the all that Ad2 hunting cave and the PEOPLE made the night great!

Happy Hunting!
Your MN Design Gal

Burrito Anyone?

Last night was the 2nd 2011-12 program season event for the #ad2 Happy Hour crowd in Minneapolis.
Campbell Mithun 75+ years old agency hosted the over 200 people Ad Fed and Ad2 along with the new faces in the ad community last night!

Not going to fool you, I did have to pitch the idea to the CEO Rachel and Creative Director Heath months before. I worked closely with Debbie and Kat ran the successful event. The idea of having a whole bunch of young professionals in-house, feeding them, along with supplying adult beverages, can make some upper management a bit hesitant.

Last night, with Rachel and Heath taking over the mic and talking about CM along with a 20-minute case study about MAYO Clinic, the room became full of energy and the questions one-on-one to them made these very successful marketers glow.

The different departments each took a conference room, and turned it into a mini-bar with a special cocktail while being able to answer questions and network themselves.

I’m basics, but the creative department was rocking with a disco light, keg and pomegranate martini along with some banging music. Creative Directors Reid and Heath held down the fort very well.

The idea of CM approaching their client Chipotle to supply the burritos and endless supply of chips, quac and salsa was genius! What a great idea to involve your client, get them to have a feel-good feeling and save yourself a good $1,000 on food costs!

By the end of the night, guys were stuffing burritos down their pants and everyone that stayed until 9PM walked out with a bag of chips and salsa.

Right: Kat Dalager, Past Ad Fed President and supporter and volunteer of the organization, also Campbell Mithun employee and was in-charge Thursday night helping planned and run event.

Did I mention live guitar music and the door prize was a lunch with the CEO/President and Creative Director?

We spotted Heath, the creative director's star moment! Someone had fun making a poster for the event!

I don’t know if Martin Williams, mono or even Olson will be able to top this one the rest of the 2011-12 program year… stay tuned.

Become a Ad2 member (if your 32 and under its $85 a year) or a Student or in Grad-School even ($35)

I don’t want to sound like the night was care-free for someone who plans the events, here are a few planning highlights: the registration team showed-up 10 minutes before start-time after stressing and calling 2 different people to confirm they were on their way, rallying volunteers to continue to rotate through-out the night to direct people to the 26th floor (signs were hung), rotate the volunteers every 45 minutes to let people out until 8pm, greet almost everyone that came in, shake hands with people who clearly were sick, make sure the handful of out-of-town members that emailed before-hand that never met had a good time, connect people looking for jobs to our Ad2 job-placement sponsor, get a few words in to the volunteers about up-and-coming events in between hello’s and side-hugs, connect with creatives and students that called me that week, clean-up messy cups people left on expensive conference tables… and to think about it right now, I never went pee the entire night! #OMG

Besides a few hiccups, I truly continue to love volunteering and love being able to use my talents for the local advertising community. It gives me that feel-good-feeling.

Your Ad2 Minneapolis President
Party-Planner / Networker / Speaker / Organizer

2 Events within 12 hours

I had the pleasure to be surrounded by very entrepreneurial Minnesota women last night. This was the first event that I think I have been to that was, well, all women! It was held at CoCoMSP, where you may remember Garrio a post from last week talking about it.

The overall experience was very powerful, because a lot of the women were fellow “social medistas” and also people I have watched in the design and marketing community. I downloaded the list that was hidden on the website and got to review the 300+ attendees that had registered and study up a bit!

I had noticed that Clock Work a woman-driven geek inspired company had sponsored the event, but sadly they were not present. Good work on their part, I’m guessing the event was pretty reasonable to sponsor and made someone like me admire their company even more.

A few things stood out to me. The food was lame. If your going to say appetizers then it better have some substance for a girl plans this out. If it is cheese and a flatbread basket, leave it off and people can be surprised and excited for something to nibble on. The drinks were $5 each, and attendees got 1 drink ticket (even though I didn’t get one, must have been missed, but then @CleverKate gave me two half-way through the night). #score

It was hard to hear during the break-out table discussions and they were suppose to be 6 20 minute sessions, when there should have been 5, 7 minute sessions with 15 minutes breaks in between to extend your chatting.

There was such a variety of women, which truly made it a refreshing experience! It was kind of exciting to me to have only met about 3 of the women in person before the event out of the about 150… (totally guessing the number of attendees).

When women get together we judge the shoes people wear, in this case the boots and how after one glass of wine we get even louder and the cheeks become redder.

I had a follow-up already from a lady that I knew instantly after meeting last night would be the “unpersonal-junk-mail-filling-annoying-kind” and that became true! I received her mass-mailed BS (blind-sended) 9 paragraph email that even included her picture! Too bad. I guess she meant-well but please we are women! At least be a bit more personal and even though a picture could be a good idea, you are not a real estate agent.

10 hours later… I found myself at the International Market Square where Ad Fed was hosting the first breakfast of the 2011-12 season. Dan Khabie the CEO of Digitaria spoke about Agency Culture and the Evolution of a Digital Agency.

I was very excited to meet Dan for I admire what his company is producing and how they present themselves in the social media space.

My take-a-ways from his presentation was the importance of again, Client Services and being innovative! Dan would not be where he is at today unless he took chances and he even said daily he is still learning and trying new things. Adjusting his brand and agency to attract the right clients and merge with others to strengthen his talents too.

Dan is from St Louis Park and now lives in San Diego with his agency, but he takes pride in saying it is a west coast agency with a mid-west soul. I asked Dan how he maintains that on a day-to-day level with his employees. He said that he sends long-winded emails and checks in along with walks the hallways and invites people out for coffee and lunch randomly. He also said he still buys individual gifts for each employee, VCR’s, flat-screen TV’s thing like that.

Did I mention his company is almost 150 people?

I’ll send a recap blog post by Leah. Mine is just a touch of what he had to say.

Tonight, I think I better lay-low. Drinks with close friends and a date with Steve is in order. Why do I put myself through this “networking stuff”…well… because I love it.

shaking hands and hugging women… wait a minute… I mean networking with women.
your mn design gal

ps. Going to new events alone may be scary, there will be the point where you sit in your car and start to think you don’t want to go in. GO IN! The best networking happens when you are alone and not chatting or having to introduce your counter-part.