#PinneditLivedit

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Who knew stripes and floral could work so well together. A chilly May Day in Minnesota this @Pinterest inspiration really worked out.

Stay classy,
Tricia

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#pinneditlivedit

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Ladies we do this. We see a fashion statement or a look and we pin it. But when do we ever actually give our own looks credit? I do this at least twice a week where I look through my board called “Have it _ wear it like this” and get inspiration to pair things together that I have had for a while.

Lets document it and share the love that @Pinterest actually inspires us to live in it!

Use the hashtag #pinneditlivedit and tag @MNdesigngal and lets share with eachother our pinned it lived it looks!

Happy Pinning!
your mn design gal

Snow to Sand

Excited to announce to my friends + followers that we have found our wedding location and have the wedding date! Steve and I will be going from the Minnesota cold to the beaches of Los Cabos, Mexico to get married on Friday, November 15, 2013. We are excited about our adventure this year and can’t wait to experience this with our close family and bestest friends. 

Snow to Sand

If you have ideas, suggestions, travel tips and/or vendors you would recommend me to use for the wedding day and festivities please reach out and drop me a quick line.

We truly are Lovin R life!

Your future Cabo Bride,
Tricia

God. Family. Yahoo!

I have been trying to publish a post about this particular CEO for months now. For some reason I had never heard of her but I find myself doing research, listening to conferences and news spots she has been in… I think I have found another successful woman to admire. Yahoo!

The Numbers and Facts
Marissa Ann Mayer is the current president and CEO of Yahoo!. Previously, she was a long-time executive and key spokesperson for Google. from Wikipedia

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Born: May 30, 1975 (age 37), Wausau
Height: 5′ 8″
Spouse: Zachary Bogue (married 2009)
Siblings: Mason Mayer
Education: Stanford University (1999), Stanford University (1997), Wausau West High School (1993)
Children: Macallister Bogue

After having her son, she was back at work in 2 weeks! 

Marissa’s most recent interview was done by FORTUNE Magazine and there Marissa gets candid about the fact on how important product designing is and talks about growing-up being a Packer fan. (well sort of on the Packer fan part).

Marissa says the the #1 Factor on a great place to work and why she loves working at YAHOO! is the people.

She is also changing the performance factor at YAHOO! having quarterly goals that are published in the company’s directory. They are all measurable as well which is important she stresses.

To get people focused, she says that she asks employees a lot of what are they trying to achieve? The culture is to raise your hand, with their new iPhone 5’s that the entire YAHOO! company was given.

Surprises after starting at YAHOO! Marissa thought the job would be hard and then the baby would be even harder. SURPRISE! The Job is fun! The baby is easy!?

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Tweeted picture via @MarissaMayer “One month old – Macallister and me heading to YaBoo, the children’s Halloween party at @Yahoo! pic.twitter.com/TNxVnV2K “

Prioritizing. Prioritizing. Staying internally focused. Is how Marissa does it.

Being from Wisconsin she quoted Vince Lombardi a few times and went on to say the line that sticks out to me, “God. Family. Yahoo! In that order.”

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Marissa Mayer FORTUNE Magazine’s The Most Powerful Women interview

You can view the full interview on Fortune’s’s website. [Via Fortune]

Now, after that I found a video from 2006 that shows Marissa talking at her college.

—Marissa’s 2006 advise?

Market myself.

Share everything you can.

Play and surround with really smart people.

Get overwhelmed. Taking a chance when your not ready is good.

2006

Are you convinced yet that Marissa could be someone you would admire too? Maybe not like me though, because I have already planned my wedding at the age of 35, I’m having a baby boy in my late 30’s because my career is what matters. Google you hiring? I also am glad I have my 1st degree of 3 done…

The reality is Marissa was really good at Math and Science, while I actually was good at Math in the early High School days, enjoyed Science (not the frog part) but my Art classes and Marketing passion became my calling and true passion.

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How awesome would it have been to say your the 7th hire of  GOOGLE? One can only hope that you may be sitting somewhere that is so much fun like Marissa keeps telling us. Set goals to be a CEO who gets to focus on culture and mobile product design you could get paid base salary of $1 million dollars, with a grand potential total of $129 million. Nicely done Marissa and look forward to the bright future of YAHOO! 

Keep finding yourself and setting goals readers. I know, I will be.

Can I get a YAHOO!?
Tricia 

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You never know. It could be me one day…

The Right Move

Some of you know me as that Bemidji State graphic design grad. Others know me as the talented digital marketer with an eye for design. Several of you worked with me in the past freelancing as a production artist and designer. Handfuls of you remember me as your art director intern. My most recent colleagues know me as the front and center person as Creative Services and Social Media guru… now my title is Account Executive.

I accepted an offer with The Lacek Group before the summer and now I have been there for almost 6 months as their sole digital account executive that works with the most recent agency of record brand to join this Minneapolis advertising agency and loyalty marketing company.

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I have learned throughout my career that most jobs are scoped-out based on a particular resource, through a pre-determined budget and the title is just something that sits with that salary range and HR posting until it finds the right candidate.
It may surprise some of you with the title change, and others may be saying to themselves “I knew she would make an excellent one I tried to get her to work for me at one time as one!” 

In my particular job description is focused on content development and management and the digital channels along with day-to-day account services to the eBusiness area of the company and anything that has to do with online. For this client they are mostly advertising in print and want to be mostly digital in 2013. That means that transition will be in place and they needed someone who knew both- (along with someone who doesn’t mind taking-charge, high-volume pressure, leading the unknown, database designing, strategy, email campaign expertise and has some agriculture background).

How do I like it thus far? — is usually the question someone asks when they hear you have a new job. Well of course I like it! (Would you ever say something otherwise? The director of my account may be reading this right now. Hi Evan!)

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20120913-155025.jpgThe Lacek Group is located on 3 of the top floors and the 3rd in the Oracle Building downtown. My agency is actually owned by Ogilvy. Yes THE Ogilvy. In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities, and I’m in one of them.

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Instagram of my office desk one of my first weeks.

Mr. Window-Washer Man. How you doing?

The account side is much different from the creative side. Why can’t I have access to the Creative Share? If my client’s projects are on there, wouldn’t you want to be able to quickly pick up your PDF’s, do a legal change and grab links to send to the client without disturbing those hard-working creatives? (I have had to come up with my own filing system for images and work so can be handy)

Meetings. Meetings. Meetings.
I’m scheduling them. I’m in them all day and now I have to take notes before, during and after them and pay attention the entire time. What—? Creatives just listen when they hear their name.

Conference Calls. Client Calls. Status Calls.
I’m on the phone at least once a day and sometimes for hours at a time. I have my own conference line…

Resources. Kick-off’s.
Do you have your resources? Who are my resources? Did your resources change?
The creative team is referred to as a resource. My copywriters, designers, developers are now not only part of my team, they are my precious resources.

Some people have candy at their desk. I have beef jerky.

SharePoint. Excel. Project. Oh My!
Now, I think I’m probably the only AE that has the Adobe Creative Suite and Flash on my computer, but those are over shadowed by these three heros, SharePoint, Excel and Project. You have probably seen my short-lived adventure as an Interactive Project Manager, where my heart wasn’t fulfilled due to hours in Project rather than the Creative Suite. That was 3 years ago and I have been able to dive into these –once cursed– programs and understand the value they hold. (I still do my own re-sizing of images for clients and Indesign is where I like to type out my own notes and concepts.)

My first package at work as the digital producer account executive. A new book. (Still have to read)

Another thing I notice is that the Account Executives don’t drink that much. I feel like I should be drinking more with the stress, thousands of questions a day, longer working days and anxiety.

Being the 3rd hire of this team of 30+ people team, I have been able to see the impact others have on an agency and have been able to see how people handle new stress in a new environment.

 

Glad I have been able to share my new job news and appreciate all the kind words and encouragement from all of you!

Keep smiling,
forever your mn design gal — now account gal

 

Nonprofits — The BrandLab, cheers you September 6th?

nonprofit organization (NPO) is an organization that uses surplus revenues to achieve its goals rather than distributing them as profit or dividends.

Nonprofits have always been part of my life in some way, and I have to share about one I have known and become very passion about The BrandLab. It really hits home to me because I remember being in Junior High and itching to be able to learn more about advertising, marketing and campaigns. Can you imagine having an internship in High School at Martin Williams, Carmichael Lynch or Olson? This nonprofit makes that dream happen- even more awarding it’s for Multicultural students. I’m happy to say that I have participated in a speed networking event and are volunteering for the up and coming event that is raising funds for them on September 6 held at advertising agency Carmichael Lynch. Register now and see you there.

Learn more about The BrandLab and see why they won for Multiethnic Student Programs, the outstanding Mosaic award given by The American Advertising Federation (AAF).

This is only the start for this nonprofit.

See you at the event! Bring friends, coworkers and cheers you there! 

Your PRO-NONPROFIT MN Design Gal

Breakfast with John Jarvis

The expectations of listening to John Jarvis present at the morning Advertising Federation program, was set pretty high for myself. I had heard the name many times in the Minneapolis advertising community and wasn’t quite sure where he was going to go with the Ad Fed Breakfast title of “Mad Men to Math Men”.

On Thursday AM, John opened his very candid presentation question-style having a poser as his “alter ego” asking him questions about his life and career. The poser was fellow Creative Amy Van Ert (yes a woman’s voice) from the The Lacek Group, which it was an entertaining touch.

John Jarvis show and tell

John began his presentation answering the questions of “Why Advertising?”, while commending his experience being on the MN Daily newspaper team where he got to be creative director and learn a lot at a very young age. John said it was easier to find his first job then his second job, which I think many people in any advertising career can relate to.

John quoted Don Draper and even showcased literally 3-martini’s as a presentation slide because he was part of the era, and even though he may not have been drinking them he was around the talented advertising executives that did.

He went on to talk about how important Account Executives are and that many times his career it would be up to them to sell the works and the decisions that were made by them reflected many campaigns and awards he later on went on to receive.

John winning Minneapolis’ Best in Show award was a great memory he shared earlier in his career and he went on to continue to receive many more including a special one at Martin|Williams for the American Surplus Store (which he joked about trying to go to NYC to get an award that they did free work for). His creative advertising work moved throughout the presentation and I continued to notice the cleaver headlines and perfect key-lining techniques (there wasn’t computers in some cases back then, but production of film and letterpress).

John moved on to campaigns that paved the way in his career such as Kemp’s “It’s the Cows” and Duggan’s with the hypnotizing billboard.

John Jarvis Show and Tell

John mentioned many fellow creatives throughout his story such as Ken Lynch and Jeff Jones. I will have to google these guys a bit more to learn their amazing stories too.

Colle+McVoy (John put the + in the logo and took away the &) being the instigator to move the team down to Hennepin Ave from Bloomington and the reason why the creative work started to speak for itself. After being laid-off there and being true to the fact that “business is business”, he continued to show his work including a historical Dunwoody – swearing radio campaign – along with the Ely April Fools spoof that literally put Ely back on the map.

John Jarvis is now at a place where he is the Chief Creative officer and Managing Partner, Ogilvy & Mather speciality Loyalty Marketing agency, The Lacek Group. There he is paving the way with this agency’s very important part of the puzzle, DATA.

It was an honor to have been able to meet John Jarvis and I was pleasantly surprised on The Lacek Group following he had brought when him Thursday morning with over 20 supporters there in attendance. I look forward to the opportunity to learn more about John and to work with him first-hand at the Lacek Group. He truly seems like a stand-out, genuine, hard-working ad guy.

Oscar’s Golden Girls

Even Mashable had an Oscar’s recap, so I thought I had to put together my thoughts on the second most important thing surrounding the night– Fashion.

GOLD and metallic was my fashion first impression take-away. Celebrities seemed to shine in it! Jennifer Lopez (aka Jenny from the Black, JLO) was the first I noticed on the E! network and she raved with her usual neckline and slimming booty look. Below her Golden bOOty did shine, literally. Cameron Diaz had some detail that shimmered and even though it was a bit more silver then GOLD, you would think these Power gals called each other to see what they were wearing.

OPRAH had shined earlier in the week winning her Golden Globe while Meryl Streep accepted her 3rd Oscar after 17 nominations. Both these timeless women wore their GOLD with pride even outshining some of the most popular leading ladies nearly 50 years younger. Eat your heart-out Dakota Fanning?

I had to showcase some of these ladies that did some amazing fashion things with their GOLDEN metallics as well. Octavia Spencer won for THE HELP and her beaded detail really accented her beautiful shape and be a winner in my opinion. The Office and also Bridemaids star Ellie Kemper had me double-taking her new big bang look that also showcased a red-kissed hair color. I haven’t gotten to her dress yet! She accessorized perfectly with a must-have clutch, ear-rings, cocktail ring and bangles. Finally Hollywood newscaster, who cares what her name is, had a take on the Gold as well with her touch of green earring that made it a bit edgy and I am always a fan of the empire inspired necklines.

My pick of best dressed was someone I used to watch on What About Brian, Actress Stacy Keibler. Looking at her dress, it would have look a bit over-done for being just a guest or a bit 80’s on anyone else! But the way she owned the dress and her minimalist accessories won me over right away. The wave in her hair made the dress more vintage even though it was very modern. Her open-toe shoes seemed down-to-earth and I spotted her arm plump that made me like her even more! (Arm plump is the extra fat that falls over from wearing something strapless, it’s a normal woman thing).

Did I mention her date?

Heading to the mall to find myself something GOLD,
your mn design gal | TRICIA

Lets enjoy a few moments with Stacy on What About Brian, (yes he’s the star from other sitcom 7th Heaven).

My mum’s mum

My mom’s mom Joan was diagnosed with colon cancer the week before Christmas. Last week this born-in-England grandmother of mine went through the surgery to remove the cancer within her colon. Today we learn more about the diagnosed stage of what was removed.

Not only did this fall within the coldest winter months of Minnesota, but my mom’s birthday was the day after her surgery. After learning that Nanny Joan would be in ICU for days, now possible weeks, after I went to the hospital to not only be with my mom and grandmother but to support and give some positive energy on my mother’s birthday.

My Mom Candee, Yes I made her a Birthday Sash to wear. She's by Nanny Joan's flowers in her hospital room.

That afternoon being able to chat with Nanny and have her play with the tele-remote complaining about how ugly the dress was on the Twin Cities Live host, and how yummy the food looked that Rachael Ray was making, made us all laugh. Nanny got to have one watermelon hard candy that I brought to her and her tiny little hands trembled while we chatted a bit alone.

The hardest part is knowing how my mom feels about her mom. The reality of it is, Nanny Joan is the smallest little English lady and she is a firecracker and is one strong person to deal with everything she has over the 76 years of her life.

In November in the wood room, My Mom, Nanny Joan and Troy my brother who's in the USAF

Positive energy and prayers always.

Strength for my mom to be there alongside her mum.

Thanks for listening, for this is my first real-life experience blog– I hope it is the very last that–will ever involve that damn word cancer.

a granddaughter,
mn design gal