Today at work I was referred to in an email as “being astute”. I stopped in my tracks when read that and did a check-check—- Is that bad? What did I do? This was going to the client… 

as·tute  /əˈst(y)o͞ot/

In office name plate designed by each employee.

After realizing that this was not a slam but a compliment in disguise, I reflected on my current digital and online account strategy role to understand it a bit better. There are many times when I am put into situations, brainstorms, directed to in emails and put into presentations when I don’t have all the facts, direction or client information, but in reality my background and skills makes me a perfect example as an astute businesswoman. Frankly, that is one of my favorite parts of my job is asking questions and finding things that people wouldn’t have thought of for the online space, using digital programming techniques, adding social engagement or frankly just putting myself in the client or customer’s shoes. I’m not afraid to ask good questions [not a plug for WCCO’s Jason DeRusha] and also respect a good answer or solution that isn’t mine.

I have debated and even drafted a lot of blog posts that I haven’t posted that relate to the “real-life of the Account side” or “from creative to account – back to creative?” or “isn’t everyone suppose to be digital and strategic?” – there will be a time when I will post a few of them but I’m still grasping the proper way to approach this slightly sensitive advertising subject. Moving along today’s think-tank was brought to you by astute {insert laugh} and now I’m off to play softball with my every-changing Ogilvy – TLG coworkers on this gorgeous 90 degree day!

Strive to be astute tomorrow,
TRICIA

Put a mic in my hand.