OLSON, Best Buy and #Trends – Oh my!

Being on the go is something I am very used to putting many things on my plate including volunteering for nonprofits, keeping up with the digital and creative trends and currently looking for a JOB all while trying to maintain some sort of personal life-family-friends and maintain and grow my network. The average MN gal right?
In just 1 week, I had participated and learned about 3 totally different topics in 3 totally different locations. Let me share.

OLSON: Ford Center: Ryan Murray Photo

Ryan Murray Photo: Ad 2 Olson

Starting off with the last Ad 2 agency event of the season! The Ad 2 Programs event I have planned and dreamed about for the MSP community for a while. It was at OLSON in their new space at the newly remodeled Ford Center Building in Minneapolis. 260+ pre-registered attendees making it the most pre-registered and attended Ad 2, Ad Fed event thus far (not counting the SHOW folks). The hands-on tour given by OLSON employee volunteers started the night off was a great way to greet guests entering on the 10th floor. Then moving to the 9th where there was much to taste and drink and of course people to network with. The agency has the 7,8,9 and 10, while 6th they share but have a fabulous photo studio in. Christina Clawson, Senior Brand Manager at OLSON, and I had known each other for handful of years and been planning this event for almost 3. Knowing the space would be a great way to bring the Advertising community in to enjoy, learn and explore.
Interactive Director and Vice President Paul Ratzky got to share some great influential case studies that have paved OLSON to be one of the top agency’s.

OLSON: Ad 2 : Ryan Murray Photo

OLSON : Ad 2 Ryan Murray Photo

OLSON Speaking : Photo by Heather Rudloff

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Full House I snapped after giving opening announcements.

A unique piece of this event was the portfolio reviews that were going on for anyone that had signed-up ahead of time where 6 OLSON creative were giving one-on-one reviews for 15 minutes. This is another way Ad 2 has put the plug into education and also being different within our programs. Thanks Olson!

I announced to the 200+ guests about our 1st Place National Award that American Advertising Federation had rewarded Ad 2 with for the 2011-12 Programs. It was another way to create awareness of the National partnership with have with AAF and Ad 2.

The night ended up a quick clean-up by a few savvy volunteers including creative director and past Internship hirer Randall Herrera, then over for a few celebratory drinks next door at Darby’s. Cheers to a successful night!

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@mndesigngal Instagram

The weekend of Easter had approached and I found myself with 1200+ ultra-cool-geeks including developers, programmers, designers and IT influentials at the minne*bar conference at the Best Buy Headquarters. I arrived early to make sure to get my trendy t-shirt and began the day with a presentation on fundraising in Minnesota. It gave me insight on Angel funding, crowd funding and start-up funding in general. Also advice such as, “sell to your family but never sell the control of your company to them”, (at least not right away).

Above is a @mndesigngal Instagram from the day

What's Your Why

I then moved to a segment on “What’s Your WHY?” which involved reflecting on oneself’s track through childhood goals to current job’s and the combining of them. Also a super great topic of why culture creates a sustainable competitive advantage.
A past Apple employee spoke about working on the same team as Steve Jobs and even asked us the question “When did the first iPhone come out?” —- Do you know? 2007! It’s strange because you think it’s like 2001 or something, but that is what is so great about technology, we ask why then there is change and innovation happens.

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Can you Read This?

Can you read this? I can. So strange how our mind works even online now.

I then met Drew Fleck who presented a segment on Expanding your Entrepreneurial Social Capital. He hit it home for me on this topic; not only learning more about location and the diversity of groups but taking it to the next level in evolving one’s network. I ended up having lunch with Drew and got to learn even more one on one.

The Day wasn’t even half over yet after those 3 sessions! What was pretty ironic was being at Best Buy then just a few days later… Brian Dunn CEO of Best Buy resigns. It has nothing to do with me I swear.

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Then the week wrapped-up with an amazing Ad Fed breakfast speaker from JWT New York, Ann Mack. She shared with nearly sold-out event, the Top 10 Trends for 2012. She did stress that trends can be shaped, and that these were from her perspective.

Here are my brief notes and the exciting TOP 10:

1. Navigating the New Normal
Smaller Scales… such as 50cent bubblegum and affordable clothling from high-end designers

2. Live a Little
Without giving up a lot.

3. Generation Go
Redefining what success is. (Was she talking to me directly here?)

4. The Rise of the Shared Value
Drivers: Opportunities in growth can be found in problems of needs.

5. Food as the new Eco-Issue
Fans of the part-time diets, “Meatless Mondays”, Vegan until 6pm etc.
Chipotle commercial— who has seen it?

6. Marriage Optional
60% of Bachelor degrees are Women. The new thought of test-driving a marriage for two years. (For real) More marketing is being done to the single woman.

7. Reengineering Randomness
People don’t want to be told- they want to discover.
Brands such as : Livingsocial “infuse the new”, daily lives, Lollihop and pop-up stores.

8. Screened InteractionsTweets Touch screens have been tapping into our lives slowly… ATM’s to… Bus stops, retail stores and more.

9. Celebrating Aging
Marketers need to look at the life-stage rather then the age of the consumer.
You have the right to be young at any age.

10. Objectifying Objects
CDs, Cash, a book… don’t need them anymore but something about holding it can be a status symbol.
Vinyl records seen a 41% increase in sales over last year!

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What can I say? A busy gal likes to keep a busy mind. Can’t believe I had to put these 3 very large and influential events into one post. But this gal is busy, and I will continue to write in 12 PT for you like I have promised.

Your MN Design Gal and so much more!
Tricia

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