Last night was the 2nd 2011-12 program season event for the #ad2 Happy Hour crowd in Minneapolis.
Campbell Mithun 75+ years old agency hosted the over 200 people Ad Fed and Ad2 along with the new faces in the ad community last night!
Not going to fool you, I did have to pitch the idea to the CEO Rachel and Creative Director Heath months before. I worked closely with Debbie and Kat ran the successful event. The idea of having a whole bunch of young professionals in-house, feeding them, along with supplying adult beverages, can make some upper management a bit hesitant.
Last night, with Rachel and Heath taking over the mic and talking about CM along with a 20-minute case study about MAYO Clinic, the room became full of energy and the questions one-on-one to them made these very successful marketers glow.
The different departments each took a conference room, and turned it into a mini-bar with a special cocktail while being able to answer questions and network themselves.
I’m basics, but the creative department was rocking with a disco light, keg and pomegranate martini along with some banging music. Creative Directors Reid and Heath held down the fort very well.
The idea of CM approaching their client Chipotle to supply the burritos and endless supply of chips, quac and salsa was genius! What a great idea to involve your client, get them to have a feel-good feeling and save yourself a good $1,000 on food costs!
By the end of the night, guys were stuffing burritos down their pants and everyone that stayed until 9PM walked out with a bag of chips and salsa.
Did I mention live guitar music and the door prize was a lunch with the CEO/President and Creative Director?
I don’t know if Martin Williams, mono or even Olson will be able to top this one the rest of the 2011-12 program year… stay tuned.
I don’t want to sound like the night was care-free for someone who plans the events, here are a few planning highlights: the registration team showed-up 10 minutes before start-time after stressing and calling 2 different people to confirm they were on their way, rallying volunteers to continue to rotate through-out the night to direct people to the 26th floor (signs were hung), rotate the volunteers every 45 minutes to let people out until 8pm, greet almost everyone that came in, shake hands with people who clearly were sick, make sure the handful of out-of-town members that emailed before-hand that never met had a good time, connect people looking for jobs to our Ad2 job-placement sponsor, get a few words in to the volunteers about up-and-coming events in between hello’s and side-hugs, connect with creatives and students that called me that week, clean-up messy cups people left on expensive conference tables… and to think about it right now, I never went pee the entire night! #OMG
Besides a few hiccups, I truly continue to love volunteering and love being able to use my talents for the local advertising community. It gives me that feel-good-feeling.
Your Ad2 Minneapolis President
Party-Planner / Networker / Speaker / Organizer