Good Social. I notice brands every day that have social and they are good, but they could be doing so much more to make their social REALLY GREAT!
The brand that I’m exploring today is russell+hazel which is a locally owned store that has retail stores at 4388 France Ave South, Minneapolis, MN 55410.
Go online and see what they have right away and the best part there is a huge national audience for their products. Their overall imagery is really user-friendly and designers kill-for their products. Adding a share button to their products through social media outlets would give users a chance to show-off their newest purchases or heart-filled desires and also drive more business and traffic to their website without having to “tweet the URL” every day.
Finally finding @russellandhazel on twitter you notice the background has nothing to do with their current brand imagery. “hello sexy” goes through my head making it a bit awkward.
CONTENT: What they are doing on twitter is purely leading people to their website to buy things. Not only will that get annoying but I will start to not pay attention to their tweets and quickly unfollow making the use of twitter purely irrelevant. The 25% OFF code tweets are helpful ways to get that back on track but rarely are usable.
Having content that reflects current design trends, fashion and decorating trending, celebrity inspiration, quotes, tips on using their products, things that the demographic again will enjoy and follow in our companies.
Facebook is an easy outlet for creating content and contests because your Likers make it up for you. Having consumers take pictures of their r+h at work or possibly establishing a design contest that will in return give you value to redo your home or work office. A welcome tab and using their imagery and pushing the envelope with a profile picture using length or height [like pictured to left] would start to make this facebook go from good to great. Is that me as the profile picture on the facebook page by the way?
russell+hazel will probably back-up their use of social saying they are B2B and not just consumer, but the fact is this market they should step-up and have really GREAT social. As a r+h fan and advocate for really great social, it disappoints me and makes me wonder if this role is purely ignored or if the front desk lady (I sit at a front desk so no hard-feelings) is tweeting and updating directored by the marketing director that doesn’t tweet or thinks facebook is a waste of time and updates only what she eats.
Personally, this brand would be a dream to tweet, find content, monitor and correspond with. Not only do the products speak for themselves, the challenge of finding their audience and showing numbers increase and value of the brand itself excites me! Also not to mention the clean design approach is ideal and a personal favorite of mine for social marketing. Contact page on the website, the social media is hidden.
After creeping around way too much, found this a “sister-brand” of r+h http://mara-mi.com/aboutus.html. Now that website tells you there is so much potential to do some really GREAT social.
Facebook icons and a simple Twitter link on the homepage would be a great first step for r+h and then start following other similar brands such as The Nest & OhJoy! and get their followers to start to notice you too. Start a Blog and not full of promotions & products but lifestyle that can really showcase what r+h can do for you, your home, your business or even your own store.
Coming from a designer’s perspective, to be able to use russell+hazel products and design elements in a social presence would make me become a kid in a candy store all over again.
Observing way too much for fun for just a Tuesday,
mn design gal