Consumer Packaged Goodness

Do you drive to the grocery store and think to yourself, how fast can I get in and out of there as quickly and efficiently as possible?

That is the exact opposite of this gal.

I am a marketer that takes in the entire shopping experience from start to finish.

Did you notice this week’s FSI?

How about the new in-store take-over messaging above your head while grabbing your cart?

Like the new end cap feature between the coffee and cereal aisle?

Did Campbell’s really just launch a K-CUP Soup brand and have it in 3 places in-store?

Why have I not ever seen this Rachel Ray brand before—am I part of store-test or is this really a new thing?

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I have been part of a talented team where we managed several projects from concept to the retailer shelve. The entire experience and the many hands, ideas and logistics that goes into making it big into  big box stores. Each store has their industry traits and insider info to learn. Most have huge excel sheets to fill in product info after selling it in to the buyers, others just need the crate of product and an internet generated UPC. Stores need in-store rail-strip product photos and web images (with two totally different strategies) to be delivered within a blink of an eye. Will they create and manage the printing process of the POS? Did I budget for this or factor this in with the price per piece?

Participating in trade shows, buyer meetings and even an intense sales blitz session, really opens this marketer’s eyes to the entire CPG world.

Starting on the design side and now working with brand strategy, makes me surely that well-rounded marketing creative.

So next time you walk into your favorite store to just grab a 1/2 gallon of soy milk, or are discouraged by your endless Sunday shopping list, take a minute and experience the consumer packaged goodness!

your MN Design Gal


First Year as a First-Time Homeowner

The first year of owning a new home, there is a lot of mixed emotions and many ups and downs. Since this Fall was the 1 year anniversary of owning my first home, thought it was perfect time to reflect on the experience and provide some possibly helpful new home owner tips.
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The house closing was near the end of October, which was helpful to view the home during the prime Summer months and then to start to see the home turn into Fall, so if questions arise they could be answered at the closing by the current owners.

If possible, do allow for 4-5 days for preparing your new home after the closing date—before having to bring the U-Haul.
This allows for a deep clean prior to boxes flooded all over your home and may help eliminating some additional stress.

Steve and I worked on prior in our 4 day before move-in window:

  • Removed all the green carpet in the upper level ourselves (maybe I need to re-phrase that Steve removed all the carpet)
  • Hired a contractor to place gray dura ceramic tile
  • Hired a professional cleaner to deep clean entire house
  • Painted 2 main bathrooms that were Pink and Purple (classy right?)

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Once we moved in we concentrated our energy on simplifying our life (continuing to go through items that we actually need) and setting up the main areas to live in, kitchen, living and our master bedroom.



Before — 2nd Bedroom with layers of paint and original wall paper border.


After — the beadboard aka wainscoting was a hugh success and made the room even bigger!

Recommendations and candid MN Design Gal advice:

  • 1 room at a time. It may sound like a good idea to jump into every room and do 1 small thing, but in reality in most cases, take it literally 1 room at a time.
  • I started with my office, because it was important for me to have a place that was completely finished and where I can relax and make some freelance money…for more house improvements.
  • Planing for anything kitchen, start prepping your budgets for a range of costs…
  • Don’t fuss over the bathroom athletics right away. Bathrooms are more work than you think once you start to dive into them and a simple handle or two can be changed out over time.
    Start a house Google doc log. This will help you when starting to think about how much money you have put into your house. Log paint, brushes etc that go into improvements too.
  • Document your paint colors, when that bucket is gone, you will be kicking yourself later.
  • Open a credit card at the nearest home improvement store (this I do regret) get 5% off at Home Depot by just mentioning at check-out each time to get it (they do this because of Lowe’s 5%).
  • Take pictures! Pull the before photos off the MLS and remember to start a “Hawthorne home” folder on your phone for making that 1st home book.
  • Don’t fuss on the yard the 1st year. Watch everything grow-in and take notes. We had gotten back from a 5 day trip and our entire backyard was a white dream full of blossoms because of our wonderful tree we never knew we had!
  • Meet the neighbors—It helps with the awkward encounters later on in the year when you need them most or when you are in a jam.



Have fun with your partner or family and friends. The best part about owning a home is to learn about house construction materials (paint, wood etc) and have fun updating and making it your own.

Year 2 brings on the Kitchen remodel! Stay tuned for updates and before and afters…Here is a first look of the wall coming down.







Your First Time Home Owner,


California Vaca – Studio Tour Reco

California—Fuel Your Dreams (brought you to by

Going way beyond what the travel websites may say, I’m super lucky to have my sister residing in California—this Fall we visited the Warner Brother’s Studios. WB is one of the big 6 in LA area for film makers.


Trina, Mom Candee, Me

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Recommendation is to buy the ticket the night before (or plan way ahead if need be) through the Warner Brother’s website. Then use the [  AAA  ] discount code for $5 off a ticket. Notice NO handling fee.

Arrive for the 9 am – 11 am tours if your schedule allows. When we left at 2 PM the line to get in was way out the door and the California inland sun makes it a super hot tourist day.

Your tour guide random, and every day is different, so no tour is the same! Fridays is when less TV shows are filming because of having the day off. This can be good or bad for trying to get into particular studios and star-sighting. The backlots and soundstages all vary to who books them, while some are consistent with standard shows having their home-base.

Ellen films in stage # 1 (now officially called Ellen Studio 1 after her 2,000th episode).

Stage 23 is a new movie ‘The House’ starring Will Ferrell and Amy Poehler’s.





IMG_6284We just so happened to be there when Fuller House was beginning to film and also Vampire Diaries took over some of the street so we couldn’t walk through some main areas. Ellen DeGeneres was doing a special on QVC in her TV studio, so we couldn’t get in to peek, like most tours do.

Be prepared to shout-out what favorite shows and movies that are produced through Warner Brothers. You guessed it—we did our homework and shouted out:

Sex and the City!
Gilmore Girls! 
My Fair Lady!
The Hangover!


The tour guide will then will craft the tour with special facts as they come to his or her head about those movies and shows. Did you know that E.R.’s helicopter pad was actually just in the WB parking lot?

Did you know that FRIENDS actually didn’t film much at all in NYC, even though being based there? The cast would report to the WB Studios in Burbank every week and the 3 main sets where the Central Perk, Rachel / Monica’s apartment and Joey / Chandler’s place. All other sets where just walls that would be placed and decorated to look like the set. The scenes filmed in transitions were just s

The Big Bang Theory has surpassed FRIENDS weekly viewers by being at 14-15 million. FRIENDS was closer to 12 Million weekly viewers.

The end of the tour the FRIENDS set is up for grabs for a quick photo. There is an attendant that offers to use your phone or camera and take a photo.

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IMG_6329TIP: Forget about the video upfront with Ellen talking and run to the FRIENDS set. Have more time looking at the set before the crowd follows you and your photo-opt is only for 10 seconds.

Trina and I acted out a few Central Perk scenes before we were kicked-out of the set—I had picked-up Febe’s guitar on the stage and was about to start to belt-out Smelly Cat.

IMG_3904-24Three green screens are set-up to act out a few popular scenes from movies. Gravity was first, then Batman and ending with Harry Potter. Be prepared to then wait and see the video clips for 3 seconds before they try to sell you the $49.95 videos.

Don’t forget to grab the Oscar and take a quick picture. That will have a guard and it’s super heavy!

Thanks for reading through this tour tip and share your experience with me. Love hearing from readers and travelers, like yourself.

Your Traveling Gal — Tricia



Judge at the Shelf

Think of going to the bookstore—do you judge a book by its cover? Well “depends on the book” will probably be your answer. But it’s true, I know I do.

When scanning the magazine shelves at the check-out, think about the words, pictures and color that is screaming at you. The mag editors know 1 out of 5 people love Jennifer Aniston or Taylor Swift and that well sex still sells.

What I have learned over the past year is that the product packaging design and hierarchy strategy is extremely important. It really sets your product up for success! The product must stand-out on the shelves to be sold, and the product must be something that the consumer is excited and proud to buy, ideally over and over again. Depending on the audience, Millennials and Gen Y think differently than Boomers, so it matters what it says in the fine print too.

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The message hierarchy on a product is crucial to the success of the packaging, because too much messaging sets up your design for an epic fail. Think about if GLUTEN FREE shouted at you before you even knew what the product was or what you were shopping for.

Ideas that Kick, the branding agency I work at, is super talented at finding ways to challenge the current packaging hierarchy and introducing solutions that will kick the competition off the shelf, literally.

Starting with the company operations is key to any business success. If you can’t keep up with the demand or the quality of the product—you are set-up for failure, no matter what the name or what it looks like.

So go ahead, judge that book by its cover. Grab that frozen pizza out of the freezer at Cub that has a new look, or throw in that box of granola that has beautiful packaging that makes you smile—give the brand a shot. Then follow-up with reviewing it, sending positive or constructive feedback, I may be working on it and would appreciate your feedback!

Always looking out for your brand,



Smile Pretty Pups!

The latest project that was wrapped at Kick was a 13 dog photoshoot. This experience brought the true Dog Mom out in me—as over 130 dogs showed-up for a K9 casting at 514 Studios!


It was truly a rewarding experience to be able to have the confidence from the client to run with the dog selects and create the brand vision for this new product extension. While interviewing the owners between sets, each dog’s stories really moved me and took me by surprise in some cases. I was overwhelmed by the passion to give-back to children with special needs, the elderly and also just the sense of humbleness that these amazing people have because of the amazing animals in their lives.

IMG_5723IMG_0132More to come on this incredible experience marketing to passionate dog owners—like yourself. 

Tricia and Maggie 

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Squirreled By The Yard

As a first-time home owner, I received advice to buy things that you really LOVE because those items will be part of your home for even longer than you think!

So once Spring came this year, my husband and I knew that we wanted to invest into a long-lasting outdoor patio furniture. We could have went with the packaged set from our local super store and kept the entire set under $400, but we were determined to find a set we LOVE.

Our deck is like a little treehouse nestled into a cozy Eden Prairie neighborhood.

There are no stairs leading up to the deck from our yard, so this table would have to be assembled on the deck or lifted above the rail around the back of the house.

We decided to go with By The Yard, from the small town of Jordan MN, where they have the process of taking recycled milk jugs and making the material into outdoor furniture that out-stands the hot sun, snow and the outdoor life of Minnesota!

We chose black for the table edges and a dark gray base, so that would also resistant any dirt—30 years is a long time to have a table folks!

We now have Maintenance free Outdoor Furniture made from recycled plastic milk jugs!

  • NO painting, fading or winter storage
  • Won’t crack, rot, or splinter
  • Color-coated stainless steel hardware
  • Ideal in any climate
  • Designed to last a lifetime
Logo from

Logo from

Just a few months later, right in the middle of our perfect Summer, we noticed a few grooved edge marks on the table top and base. Then realized just days later that our $600+ table was a sharpening tool for our neighborhood squirrels!

This was a big surprise to us.

We began to look through our many brochures and the online reviews again. Were we missing something? Was there a warning about animals or even preventative methods of stirring away animals to not chew on the furniture? 

This innovative company even has a furniture test program—so they lead you to believe that they stand-by their product.

By The Yard also states that over the 18 years…only 4 returns have been made too.

We were under educated on this whole squirrel thing and can’t believe the customer service we have received to date. I would have hoped there would be additional planning for these inquiries, we were prepared to prove we didn’t have squirrels anymore (which we don’t for 2 weeks now) and the company would replace or refund our experience in some way.

We bought our table at the Eden Prairie Bachman‘s, as it is also a trustworthy supplier of the latest and greatest outdoor and indoor accessories. We also have a request out to them and they are working with their buyer to try to resolve the issue. [UDPATE SINCE ORIGINAL PUBLISH DATE] We spoke with Bachman’s buyer and after they discussed internally and even tried to learn more themselves, Bachman’s proposed a $100 Bachman’s gift card because of the bad experience with By The Yard table. They wanted to recognize that we are a valued customer and that they have not received any complaints to-date and hope to use our testimonial to inform others on the squirrel teeth sharpening potential disaster. 

Again, we look at the By The Yard website and it says it’s guaranteed:
Yes, it is guaranteed for 35 years to never crack, break, rot, or peel. These are proven designs that we know will withstand the test of time. (but please be aware of the squirrels and the local animal population, for the table can turn into a tooth sharpening tool without little or no warning!)

Many of the overall product photos are featured in the middle of the woods, cemeteries, decks and pool-side. Where are the squirrels?

The answers By The Yard manager provided were exactly this:

Our initial recommendation on squirrel damage like this is to “scrape” the boards. You can purchase a scraper from us for $7, or go to your local hardware store and buy a wood scraper for the about the same cost. Scraping will keep the color the same on the damaged areas, as opposed to sanding which makes the color chalky and very noticeable.

The boards on the outer frame of the table top are impractical and costly to replace because that frame is assembled, then it is routed as one piece and you cannot match the individual boards easily. There is also the time of disassembly and reassembly which is significant.

We can sell you replacement pedestal braces, at a cost of $8.00. If you scrape the damaged area, you may find it to be acceptable.

If you would like to try scraping the areas damaged by the squirrel(s), and would like to purchase a scraper from us, just let me know or give us a call and we will get one sent to you.

You can get some pepper spray from your local hardware store, to apply to the furniture, some of our customers have been successful with this, or, our final recommendation is to get the squirrels away from the house, because they need to chew on something to sharpen their teeth.


Steve and I smeared pepper all over our table and tinfoil for the little furry guys—but that doesn’t help the already damaged table and scraping to add to the list, not to mention the blind-sided faulty lifetime warranty.

By the Yard’s Manager writes to us “final recommendation is to get the squirrels away from the house, because they need to chew on something to sharpen their teeth.”

In the current state, we would never recommend the By The Yard company to anyone. The pictures prove it—in less than a week’s time your new table is ruined.

How would we have predicted that we had neighborhood furry friends wanted to come over and sharpen their teeth on our new milk jug furniture over just a few days? Being a new homeowner, investing in something we were very excited about, this situation still makes us sick.

I consider Steve and I smart consumers and when it comes to reviews and educating ourselves on a products before buying—we trust others too.

In this case, we will be updating social media By The Yard to reflect our Squirrelly experience. I do hope this can be updated in the future with a positive consumer result, but at this time please spread the word about this terrible investment and company.  [UDPATE SINCE ORIGINAL PUBLISH DATE] We have not heard any additional solutions from By The Yard. 

Squirrelly mess for this first-time homeowner,



Shake it up!

Just have to take a minute to share my latest Summer obession—the yard game Jackpot (aka YAHTZEE!)

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It’s a simple handmade wooden dice game made by a talented Mom of 3 in Minnesota. Her little mobile store is called Simple Charm.

Here is the breakdown on how this specific dice game set compares to the others:

– SOLID Cedar wood

– There is NO chemicals, wood stains or treatment put on the dice (AKA kid-friendly!)

– The bucket is included to shake and store easily

– Includes reusable score sheet for up to 6 players

– Easy to carry, the set is not heavy like some woods and holders could be

I highly recommend using this at the next family event or backyard party. It also may become my newest housewarming gift for friends! (shhhhhh)

I didn’t realize how popular this game really was until I Google’d it. Here are some comparable, more expensive, yard dice sets.


Crate and Barrel get fancy, $59.95 + Shipping







Snack Eyes Yard Dice may have your eye, but the price is $49.99+




Roll the dice folks and support locally made when you can! If you reach out to Holly via Simple Charm for that $35 cute dice set…tell her hello for me.

And remember to never cross-out your YAHTZEE folks! 




#32under32 event director experience

#32UNDER32 Opening Film // Minneapolis, MN from acowsay on Vimeo.

Opening film premiered at the May 28th #32under32 awards.

Since December, this Minnesota Design Gal had been planning for the 3rd Annual 32 under 32 community event. This event was founded by an Ad 2 MN volunteer—with a new idea, the right plan, right volunteers and American Advertising Federation (Ad Fed), this community awareness event became a reality!

Accepting the challenge, I made sure to strategize the goals of the event as I knew this year’s focus would be AWARENESS.

The 2nd year I was honored to receive the 32 under 32 award where I found myself not only being congratulated but also educating people about what the award was.


The best part about leading nonprofit work is recruiting a team of people who you want to know better and are more talented than yourself. That empowered me to reach out to several creative and marketing folks of which I had successful past experiences with, along with a few new eager minds, to create this powerful planning crew for the 3rd annual event.

Sponsorship is the most intimidating role in any nonprofit work because it means you are knocking on doors and asking for, well, dollar bills. My approach this year while spreading the word about the event and award, was to gather influential interesting brands to supply messaging, goods, decorations and give-a-ways for guests.woodchuckIMG_6957



11312637_986381814728827_5574797207792454698_oThe sponsorship break-down included adding a dessert bar from Mall of America, Catalyst Group creating custom boxes of mints and custom designed name tags, Woodchuck wood-stuff which included custom judge thank-you notebooks and event give-a-ways, KIND Snack bags for 32 winners and judges, Creative Circle for an interactive Photo Booth and contribution to event dollars, Red Stamp winner discounts and SOTA clothing for event-day prizes photography branding. Acowsay digital owner, Tyler was part of the planning crew but he also sponsored with his valuable behind the camera time and mad-digital production skills. Again, thanks to these powerful community names for being part of the entire experience—wouldn’t have wanted to do it without you!

Taking on the Director of this not for profit community event, I knew the event itself would need to be elevated—who wants to come to an event, see that you don’t get the 32 honor and pay $40 to go home with empty stomachs and empty-handed… #notcomingbacknextyear

After touring and seeking out venues for longer than my agenda had planned, I landed on the Minneapolis Event Centers (MEC) and worked with the wildly talented Wendy. The team negotiated the entire event timeline, a welcome-cocktail, special beer price (that matters), rentals and food—MEC would be introduced to many influential advertising professionals, so this helped with our small budget. MEC was even spotlighted as a sponsor for their incredible added-value lighting, tech support and stage excellence.

Red carpet? Of course! It’s all about experience!11417771_986378801395795_5862668234762296448_o




In the 2 years prior, there were 5-6 judges with a range of experience and industry focus. I interviewed a few of the past judges to ensure the process for the 3rd annual event would be improving. The entire nomination process was streamlined to be better for judging and elevate most efficiently for quality nominations, rather than the not serious contenders.

I secured 6 inspiring leaders that ranged from Director of Project Management, Strategic Account, Start-up CEO, Content/Copywriting agency owner, Digital Production Creative Director and introduced Public Relations.

The overall judging process entailed verifying the identities of each nominee and nominator, compiling and calculating the judges’ grading sheets and the facilitation of the in-person judging day. The process solidified it is fair and it works to select the top 32.




The 32 honorees of the 2015 award are people who I aspire to be; their backgrounds and proven forward-thinking are incredible. Being able to reach out to them individually was important to me as the event Director—I also realized that I did not have all their emails. A learning for future years is to include a field for the nominees’ email in the nomination form. #ItsCrunchTime

Securing the proprietary URL and designing to be used in the future was a successful outcome—one of my magic 3 goals. The Copywriter and Web Manager worked closely to quickly execute the best messaging and organize the content that made most sense for our busy-career-focused audience. It was designed in under one month for the February 1st nomination window to open.


The user-generated content, for the introduction video, was something that Tyler from Acowsay Digital and I knew we were taking a chance on. We had set our goal of 20 people to submit a selfie video while answering questions provided to them. We had 40 nominees that sent multiple selfie clips to be added to the final video that was revealed at the event as opening film! #youknowwhoyouare

Creating sharable event materials that can be used to market the event in the future was part of the magic 3 and with Tyler’s talents and help from volunteers and 32 Alumni Cory Vandenberghe, Alison Beattie, Aneela Kumar, Sarah Edwards and Danny Olson, we made it happen with two 30-second spots. View those videos on Ad Fed MN YouTube Channel.


Set-up before the event. Ready for the 7:15 ceremony!

Who wants to plan an event—then no one shows up?!

Communication and PR planning are key to a successful event because of the many moving parts involved. Our team found that it worked well being organized up-front and drafting the event communication summaries following with the customization of content for each channel. We also had a Google Doc with a social calendar and plenty of unique graphics to share. Starting the 32under32 Gmail worked well for one main outreach email for nominees and nominators, then Ad Fed MN filtered questions from the website and registration. Continuing to add new outreach and PR ideas, while remaining flexible is mandatory.

Social media was buzzing #32under32 throughout the planning sessions and we made hundreds of impressions when the nominations went public through local media help.

The BIO’s of the honorees at the event were told in 2 facts and 1 tail — tweets were deployed tagging the place of work and nonprofit organizations while the honorees’ BIO was read by our fabulous MC, Laura Fitzpatrick. Laura kept our attention and made us laugh while talking about Beyonce back-up singers, George Clooney wedding crashers and 90’s trend-setters… #nailedit


cheers_to_thatIn summary, the #32under32 director role was a super experience to learn more about myself and take on an entire judging process from start to finish (and we know that finish doesn’t just mean up to the event).

As I move forward with other community initiatives and creative impactful projects, I look forward to the future years of #32under32. There are endless possibilities, every year will improve and be different. The best event advice I have is to experiment and improve the process always, remember in volunteer-work that as leader you have to keep people’s attention, inspire them and empower them and keep your director goals to 3 magic ideas…

  • Build awareness in the community – video promotion, sharable social graphics etc check!
  • Launch – align structure for future event years
  • Elevate the event experience

Keep pushing to be a better you,
MN Design Gal – Tricia

Photo credits to: Jay Larson, Heather Hanson, Cathleen Olson, Snap Yourself 

Lasik a Second Time

#LeftEyeLeanger was my self-proclaimed nickname after leaving Whiting Eye Clinic last week—I had an eye enhancement just 4 months after my 1st Lasik Eye Surgery procedure.

I was part of the 4-5% of all Lasik patients that have to enhance right after the surgery.

Leaving the office 24 hours after the 1st surgery with 20/15 makes it a bit confusing, but my left eye was lacking -.75 of my prescription.

There has to be a 3-month break between surgeries, so I had this one on the books just 2 months after learning about it.

You would think someone would be just more prepared the second time—I was the opposite. I learned about the some of the risk (which is only 4-5%) and also thought about all the time I had worked so hard with my drops between the 1st surgery empowering my eye to heal properly.



 Arriving the 2nd time for the same procedure, I was then told it will be a lot shorter due to not having to recut the again. Well that is good I guess…

Dr. Whiting found my “flap” quickly and uncomfortably quickly tapped a little bit in my eye to mark where it was. He told me that was the most awkward part of the surgery after he did it of course.

While laying down listening to 80’s Rock music I found myself shaking, and not to the music! The nurse could tell I was nervous so we talked about TLC and how my new name will be #LeftEyeLeanger, of course I added the hashtag.

It was just 10 seconds of starring at a green light, while the room was dancing with color, and poof it was done.

I went home for my usual 5-6 hour nap and woke up 20/20 overall.

I predict my Right eye will need a tune-up over the next year, but I am going to give myself the Summer for a nice break to decide.

Still lovin’ the overall results from the surgery—my odds were just a little bad the first time. Hopefully I took your spot in the statistic, so you don’t have to do the surgery again. But if you are recommended to enhance—keep up with it and enjoy your 20/20 or even 20/15 vision!



Stay connected

I still write handwritten notes, cards and thank yous—I don’t see this ageless tradition going away. But Instagram, Snapchat, Facebook, Facebook IM, Twitter… these are my main social apps at this moment and it becomes harder write a letter when these apps are so handy. I use each app in very different ways to target the audience that makes most sense depending on the content I want to share.


photo from internet—unknown site

Think about this—we are all content managers every day of our lives. That cute random photo moment of the cuddly baby, the cute heels you decided to sport in the middle of the winter, Justin Timberlake’s newest music video via YouTube, a new job—that you can finally tell your closest friends about. This is all content.

Who should see this? Who needs to know first? Who do you NOT want to see it?
Who can see this and make you famous? (Ok that one may be just me)

My sister is in Manhattan Beach, California and my brother is in Charleston, North Carolina. Both my parents were not on Facebook 4 years ago until my brother was set off to the Air Force… Now both my parents are active on Snapchat and I get messages from them more than I do my 13-year old cousin.

The reason for this, is simply being able to stay connected. It doesn’t matter if it’s a postcard in the mail, a emoticon over text message, a random moment during the day through a Snapchat or a sunset picture posted on Instagram.

Instagram_sunset_andmoreMy Dad just asked me again this weekend if SnapChat was on the iPad—my 75-year old Grandma would love this app to be kept in the loop.

I try to keep up with the updates and share with followers, friends and yes even my parents and grandparents, because technology is ever-changing. Snapchat’s latest update is adding Emoji’s to their address book / friend list. Learn more via Mashable.

Also last week, emoji keyboard was changed with iOS 8.3 update that includes skin tones of some faces. Learn more via Apple themselves.


Pick the right channels to spread your content—remember a good handwritten letter or note is still the best to share that update too.

Always thinking with her iPhone 6 Plus in hand,

MN Design Gal

My cousins who are SnapChat and more social savvy then ever before.